Inbound and Digital Marketing Blogs & Insights | StraightArrow

Quiz: What’s the Right Digital Marketing Package for Me?

Written by Justine Ragos | 8/3/23 12:28 PM

It’s one thing to realize that you need to outsource services; it’s another to actually know what kind of services you need. In this blog, we discuss the digital marketing packages we have available and help you identify which one is best for you.

StraightArrow Service Packages

We at StraightArrow stay true to our promise of creating for the world by providing various digital marketing packages that can fit your needs: From SEO to web development, we’ve got you covered.

SEO Service Packages

SEO, or search engine optimization, is commonly known in the digital marketing world. It consists of practices that are meant to improve how your web page appears and ranks in organic search results. These top-ranking websites do not happen by chance; they are caused by strong search engine optimization. Here are three SEO packages that can help you make your website more competitive:

SEO Audit & Strategy Package

Pay a one-time fee of 300 USD for the following:

  1. Comprehensive SEO website audit
  2. Competitor analysis with a maximum of 2 competitors
  3. Actionable 90-day strategy based on your marketing goals and targets

This package is advisable for businesses who want to know where they currently stand in search engines and how to improve their website. An SEO audit, for example, analyzes how your site stands from an SEO perspective. It looks at your website’s technical infrastructure, on-page elements, visibility, and conversion. Audits make sure that your website doesn’t have any broken links or error messages, and they assess the relevance of titles and metadata, among others.

A competitor analysis, on the other hand, is vital in checking out the online competitive landscape of your industry.

Medium SEO Management Support Package

Pay a monthly fee of 1,360 USD for the following:

  1. Link research and link building
  2. On-page improvements
  3. Website and blog optimization
  4. Monthly SEO reports and recommendations

This package dives deeper into your website’s SEO standing by optimizing the website and providing recommendations. It includes link building—a practice that gets other websites to link their pages to your site. This boosts your online visibility and builds credibility.

Large SEO Management Support Package

Pay a monthly fee of 2,775 USD for the following:

  1. All services listed in the medium package
  2. Product SEO title and meta description
  3. Product optimization and posting

Customers of this package not only get all the benefits of the medium package; they also receive high-quality SEO titles and meta descriptions. These two elements are what search engine users immediately see, and optimizing them can lead to more visitors to your website.

 

Content Marketing Packages

Content marketing is about telling a story. It involves creating and providing valuable and relevant content that attracts and retains one’s target audience. We offer two packages that can help you achieve these goals:

Long-Form Content Writing Support Package

Pay a one-time fee of 1,290 USD for the following:

  1. One long-form content asset with a maximum of 5,000 words (This can be a case study, ebook, or white paper)
  2. Design support for 15-20 pages

Long-form content writing builds authority. It is one of the ways to show your reader that you are well-versed in the topic you’re talking about. Not only does it improve your search engine rankings, but it also encourages your reader to engage with your brand.

Blog Writing Support Package

Pay a monthly fee of 515 USD for the following:

  1. Editorial calendar management for the duration of the contract
  2. Copywriting for 2  blogs per month with a maximum of 1,500 words per blog
  3. One image header per published blog

This package is recommended for businesses that want regularly published blogs on their websites. With editorial calendar management, this package guarantees that you can keep track of the content that we publish and foresee future publications.

 

Social Media Marketing Packages

No one can deny that a business’s social media presence can do wonders for its marketing and sales. More than developing your brand, it also helps you reach more people and build networks. Our social media marketing packages consist of practices and processes that can help improve your visibility online:

Social Media Audit & Strategy Package

Pay a one-time fee of 350 USD for the following:

  1. In-depth assessment of up to 3 social media platforms
  2. 90-day actionable strategy based on your business goals and marketing targets

Similar to an SEO audit, a social media audit gives you a wide view of how your social media accounts perform for your business. The audit will review metrics and evaluate your strategy so you’ll know what’s working and what you can do to improve.

Social Media Posting Plan Package

Pay a monthly fee of 530 USD for the following:

  1. Monthly content plan for up to 3 social media platforms
  2. Post scheduling on your platform of choice
  3. Two basic image templates

With this package, you’ll no longer have to exhaust your mind thinking of what to post and how to strategize on social media. Let us handle coming up with your monthly content and managing the posting schedule.

Full Social Media Management Package

Pay a monthly fee of 1,020 USD for the following:

  1. Monthly content plan for up to 3 social media platforms (This includes post scheduling on your platform of choice)
  2. Community management inclusive of social listening, daily monitoring, and management of 3 social accounts
  3. Monthly social media report and recommendations

Inclusive of community management, this package guarantees that your brand’s social media will be in good hands. Allow us to strategize your content, engage with your customers, and generate sales while we’re at it.

 

Design Packages

Cases have shown time and again that good copy is more effective when paired with good design. This is why, with our content services, we also offer the following design packages that you may need for your business:

Video Animation Package

Pay a one-time fee of 1,600 USD for the following:

  1. A/V script copywriting (A brief and outline must be provided)
  2. Storyboard design support
  3. Actual video creation with a maximum video length of 2 minutes (Raw video content must be provided)
  4. Voiceover (This is executed through an online tool)

This package is best for businesses that want to send a message through a video. Videos are a great tool for making a lasting impression and conveying information that is easy to understand.

Pitch Deck Package

Pay a one-time fee of 730 USD for the following:

  1. A slides presentation based on the user’s journey with a maximum of 24 slides (A brief and outline must be provided)
  2. Design support for slides, image mockups, and simple icons
  3. Visual data representation (Data good for three to five graphs must be provided)
  4. Copyediting for slides content (This will be based on the approved concept)

A pitch deck is more than just a presentation. It’s a visual tool that gives your investors relevant information about your brand, products, and business plans. It could even be the one thing that makes or breaks a presentation. This package can develop a pitch deck that suits your needs and fulfills its audience.

 

Website Development Packages

A brand can never go wrong with having its own website. It doesn’t only help you reach more customers and boost sales; it also gives your brand a good reputation. Here are the three website development packages that you can choose from:

Small Website Development Package

Pay a one-time fee of 1,430 USD for the following:

  1. Homepage
  2. Blog page (main and inner template)
  3. Generic page template
  4. Contact page

This four-page website can already give potential customers an idea about your product/service and an avenue to reach you. This package allows you to showcase your brand identity, company values, and business story—perfect for businesses that are starting out.

Medium Website Development Package

Pay a one-time fee of 1,930 USD for the following:

  1. Homepage
  2. Blog page (main and inner template)
  3. Generic page template
  4. Contact page
  5. About page
  6. Team page
  7. FAQ page

With added pages consisting of more ways to address your customers’ concerns, the medium website development package will give your website visitors an even better user experience compared to that of the small website package.

Large Website Development Package

Pay a one-time fee of 2,650 USD for the following:

  1. Homepage
  2. Blog page (main and inner template)
  3. Generic page template
  4. Contact page
  5. About page
  6. Team page
  7. FAQ page
  8. Services page (main and inner templates)
  9. Careers page
  10. Additional blog page

This package consists of all parts of a website that your online visitors may need. We recommend this package for businesses that want to promote their services and are looking for new people to join their teams.

 

Take the quiz!

Still unsure which of the digital marketing packages is right for you? Take this quiz to figure out what you need.

 

Note that the results of the quiz are only to give an initial idea of the digital marketing package examples that you may need. We highly suggest reaching out to us for more information on the best digital marketing packages for you and your business.

To know more about the digital marketing packages or the specific options per package, send us a message or click the image below!