The Philippines’ pioneer in creative process outsourcing

StraightArrow is committed to providing exceptional
creative and digital marketing services to engaged
clients in digital agencies, corporate marketing teams,
small and medium enterprises, and solopreneurs
around the world.

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StraightArrow is a pioneer of creative process outsourcing in the Philippines. We provide efficient, reliable, and scalable creative and marketing support to digital agencies, small and medium businesses, corporate marketing teams, and solopreneurs around the world. We have functioned as creative back-office teams for well-respected media brands and a couple of Fortune 500 companies since 2010.

Our strength is in bringing together creative skills, operational systems, and processes. We secure technology to translate our clients’ ideas and strategies into award-winning campaigns, marketing collateral, and a broad range of other media output.

We create for the world.

Our History



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We started as a creative studio dedicated to launching Getty Images in the Philippines.


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We bagged our first Philippine and International Quill Award for effective communications.


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We visited potential clients in the United States through our first US Sales Roadshow.


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We became a HubSpot Certified Partner and began our pilot engagements with clients in Australia and the UAE.


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We rebranded our logo and website to better reflect our company’s purpose: to Create for the World. We also had the privilege to be part of the Philippine delegate for the CeBIT 2014 conference in Sydney and participated as one of the sponsors for that year's HubSpot INBOUND event in Boston.


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We won HubSpot’s Happiest Clients Award in the International Category and also earned HubSpot Platinum Partner tier status and Google Agency Partner status.


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We won HubSpot’s Happiest Client Award for the Asia-Pacific region and joined the panel at Singapore’s Grow with Hubspot event where we shared our HubSpot journey, the challenges we experienced, and how we solved them. Additionally, our first satellite office went live in Subic Bay Freeport Zone.


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We participated as a panelist during HubSpot Partner Day at INBOUND where we sat down with other agencies and shared the common challenges as a HubSpot Partner.


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We moved into our new-and-improved creative headquarters. Also, for the second year in a row, we participated as speakers during HubSpot Partner Day at INBOUND where we discussed achieving sustainable and profitable growth with the help of outsourcing.


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We focused on the jobs our clients need to get done by restructuring our business operations, revamping our website, and developing tools for common industry concerns—Heatly for heatmap analytics, QuicklyLaunch for website building, and Blink for workload management. We also set up the Manila HubSpot User Group and hosted learning events for Philippine marketers.


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  • We adapted to the COVID-19 pandemic and shifted to remote work while continuing to provide the same level of service to our clients.
  • We celebrated the 10th anniversary of our business.


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We continued our efforts in supporting a remote work structure and have made preparations for a hybrid work setup.

and Vision

We envision ourselves to be one of the most admired companies in the Philippines serving creative industries around the world: a pioneer in creative process outsourcing and a driver of growth in the outsourcing industry.

We are a team of GREAT people. We consistently deliver exceptionally creative products and services, and actively innovate for our clients.

Our four-fold mission is to:

  • Provide creative process outsourcing services to help our clients achieve sustainable and profitable growth.
  • Provide gainful employment and meaningful, rewarding careers to our employees.
  • Create value for all our stakeholders and give our stockholders a reasonable return on their investments.
  • Promote the creativity and ingenuity of the Filipino to the world.

Our core values:

  • We are a team of great people. We over-deliver and exceed expectations.
  • We innovate to create value and evolve to be better.
  • We do the right thing. We stand for honesty and integrity.
  • We are passionate about who we are, focused on our markets, and committed to excel.

Three Uniques


You can trust our processes to help you scale.

Our operations are rooted in process discipline and EOS® tools. We find, document, and optimize the most efficient way to complete creative projects.


You’ll benefit from tried and tested best practices.

Trusted by industry-leading anchor clients and partners, StraightArrow has grown to a company with over 250 members and partnerships with HubSpot, Google, and the Information Technology and Business Process Association of the Philippines (IBPAP). We have earned the loyalty of several industry-leading clients, such as Sprinklr, Reed Business Information, LexisNexis UK, and DXC Technology.


You are in good hands.

Working with us means having access to knowledge and experience gained from supporting clients across a broad range of industries since 2010. We’ve also learned to adapt and managed to grow amidst the ever-changing business landscape. We are not experimenting on you.

Meet our Leaders

Get to know our leaders—all driven, resourceful and committed to helping you get the most and the best of all we have to offer.

Haraya Del Rosario-Gust

Chief Executive Officer

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Bob Gust


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Real Bergevin


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Czarina Año-Agullana

Chief Operating Officer

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Christine Rojas

Head of Sales & Marketing

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Andrew Waga

Head of Operations

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Helen Rivera

Head of Finance and Operations Support

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Mc Sangga

Head of Tech & Innovation Management

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Lian Ines-Noble

Head of Client Operations - APAC & EMEA

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Fenelle Macarayan

Head of Client Operations - AMER

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Paolo Dela Rea

Head of Innovation

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Are you thinking of

Learn more about the benefits of this business strategy and check if your company is ready to outsource. Download our ebook: A Practical Guide to Creative Process Outsourcing today!