Digital Marketing Specialist

Overview

Our Digital Marketing Specialist is responsible for supporting clients and the digital marketing team in executing email marketing and conversion rate optimization campaigns.

Key Responsibilities

1. Execute email marketing, lead conversion, marketing automation and marketing assistant processes within standards
   • Setting up emails, landing pages, lists, reports and similar assets
   • Understanding the client’s campaign framework and applying optimizations
   • Regularly communicating with the client on preferred communication tools
   • Providing quality assurance through checking inbound marketing deliverables
2. Get, want and have the capacity to fulfill the requirements of the seat
   • Understanding and accomplishing training necessary to equip him or her with skills required for inbound marketing and general digital marketing tasks
   • Increasing skill sets as he or she grows within the digital marketing team
3. Fulfillment of Key Performance Indicators
   • Quality, Turnaround Time, and Communication
   • Collaborating with client counterparts to ensure proper account communication and execution to meet marketing goals
4. Execute assigned tasks under other teams as necessary
   • Supporting team and department in testing new marketing automation software, processes or strategies and sharing knowledge
   • Documenting and updating processes whether for digital marketing in general, account-specific or internal SA projects as necessary
   • Learning and innovating with client and StraightArrow tools for marketing automation such as (but not limited to) Hubspot, Eloqua, Salesforce Pardot, Marketo, MailChimp, Zoho, etc.
5. Serve as back-up/cover resource for key clients when needed and available to do so
   • Accomplishing training in key client processes as deemed fit
   • Providing back-up support for key clients when needed such as during a planned leave (Maternity, vacation, etc), a temporary leave of absence, or similar
   • Changing work schedules for supporting key clients when needed

Required Qualifications

Education

• Bachelor’s degree preferably in Communication Technology, Marketing, Mass Communications, Development Communication, Information Technology, Linguistics and related courses.

Experience

• 2-3 years work experience in the digital marketing industry with relevant experience in email marketing, Marketing Automation Software, and reporting.
• Experience with HubSpot is REQUIRED: Creating emails, landing pages, workflows, lists, reports, and etc.
• Creating social media images based on provided templates.
• Experience dealing with multiple countries’ concurrent campaigns is a plus (e.g. marketing agency, multinational corporation, etc)
• Experience with at least one of the platforms below (in order of priority) is a plus, specifically with setting up emails, workflows and automation, forms, data lists and troubleshooting, among others.
  1. Salesforce Pardot
  2. Eloqua
  3. Marketo
  4. ActiveCampaign
• Other Digital Marketing Tools include: WordPress, Shopify, Hootsuite, SEMrush, Screaming Frog, Google Data Studio, PowerBI, etc.

Must-Haves

• Attention to detail and focus.
• Has initiative to ask questions when unsure.
• Self-organized and not heavily reliant on management.
• Quick to learn marketing automation software, digital marketing tools, and reporting tools needed for the job.
• Has a stable internet connection of at least 25 mbps.