Email Marketing Developer - Pooling Role

Overview

Our Email Marketing Developer is responsible for driving the production process of an email marketing campaign. This includes involvement in the technical aspects of the campaign's development, quality assurance, deployment, and maintenance.

This includes:

• Email campaign development and setup through the use of marketing cloud platforms
• Email templates/bespoke builds, landing pages with tracked URLs & forms
• The browser and email client tests, and personalization testing
• Setup of the webinar campaigns
• Maintenance of websites using CMS

Key Responsibilities

Technical

• Responsible for the development and execution of responsive marketing emails (templates/bespoke) that render beautifully across devices and all major email clients.
• Setting up email campaigns and its components based from client’s request
• Responsible for Landing Page creation and content update using CMS.
• Responsible for proofing, testing and troubleshooting HTML emails to follow both brand and current code standards.
• Responsible for troubleshooting campaign technical issues
• Utitilising all tools and platforms used for the email campaign execution

Quality

• Perform thorough QA to ensure that there are no errors and that emails render properly across all major devices and email clients,
• Identify issues with campaign assets - such as when assets are missing or are not of the quality required - and communicate these back to the client, stressing the importance of guidelines and processes, and following up with a recommendation as necessary.

Task Management

• Prioritize projects based on deadlines, workload, client direction, asking for help as needed.
• Proactively work to set and manage expectations, ensuring that client is aware of what can be delivered given the team’s skillsets and current workload.
• Able to lead large and complex projects successfully and interface with client projects to define requirements, project timelines and collaborate to define project scope.

Client Relationship

• Work closely with stakeholders across the marketing and creative teams to create email templates and assets, perform campaign QA, and driving the email production process.
• Able to identify root cause/s of a problem and develop or recommend a solution
• Maintain a professional attitude under stressful situations.
• Able to quickly adapt to new processes and for marketing campaigns.

Improvement

• Drive continuous improvement in the production process by contributing to documentation and identifying opportunities to optimise the process.
• Stay on top of related new information, skills and techniques related to the email production process and adapt these where they can benefit the process and the client.

Required Qualifications

Education

• Graduates of Computer Science/Information Technology, Engineering (Computer/Telecommunication) or equivalent are preferred

Experience

• Experience in working with design authoring tools such as Adobe Photoshop
• Prior experience in working within an enterprise-level ESP (e.g. Salesforce Marketing Cloud or Eloqua Marketing Cloud)
• Understanding of responsive development, through the use of media queries
• Highly skilled and with at least 3 years of continuous experience in frontend development/email marketing development using HTML, CSS, JavaScript, and media queries
• Has experience with any of the marketing automation platforms

• Detail-oriented. This role requires strong attention to detail.
• Time management & prioritization
• Communication - both verbal & written; and ideally with
• Self-disciplined & self-managed, can work under minimal supervision
• Process oriented, Team Player, Proactive
• Amenable to work following the UK Shift (4 PM - 1 AM PHT)
• Has a stable internet connection of at least 25 mbps