Marketing Operations Manager

Overview

We are looking for a strategically-minded Marketing Operations Manager to serve as the linchpin of our campaign execution teams.

The successful candidate will have a knack for translating strategic directives into action points that can be executed in multi-pronged lead generation campaigns. They will analyze data to develop scalable, optimized processes in lead generation and database management.

The ideal candidate possesses strong business acumen, top-notch project management skills, and the ability to clearly communicate findings and rally a marketing team around achieving business goals.

Key Responsibilities

• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Manage and allocate team resources and skills to achieve targets in email, social media, and ad campaigns.

Required Qualifications

• Bachelor’s degree in Marketing, Engineering, or Business along with practical experience in marketing analytics.
• 3-5 years of related experience in project management. Experience in the B2B segment highly preferred.
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
• Proficiency in marketing automation systems (Salesforce, Pardot, Marketo, Hubspot) and integrating those systems with other technologies.
• Exceptional communication skills. Must be able to clearly articulate, visualize and present analytical work targeted at both technical and non-technical audiences.
• Technically capable, with strong research skills and a desire to improve processes.
• Has a stable internet connection of at least 25 mbps.