Share-friendly content encourages a business’ direct network to share and repost on their personal networks making online social media efforts more effective and extensive.
While there are many ways to create online efforts i.e. blog posts, podcasts, webinars, short videos and more, social media content must be smart, fun and relevant - otherwise a business will fail to keep their visitors or prospective clients hooked and coming back for more.
In short, communication efforts must be directed and strategized. A framework for content creation, delivery and governance must be established. Also, it is ideal to set a baseline for core messages, tone and priority around what your business’ target audience is interested in. Development of posting plans and management of fan and community pages are both a must.
Below are five strategies that can help your business build better relationships and results on the social web:
- Be your brand; represent it! – Infuse your brand’s social media activity with your business personality. What you say and post on the social web should not only promote and sell; it should send the message of who you are and what your business stands for.
- Know your audience and what they need – Your audiences turn to you for help. Let them know how you can be of service and that you have the answer and/or information to help them with their problems. Don’t forget to back your claims with fact so as not to fall short.