Inbound and Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

Quiz: Is Your Business Ready for Outsourcing?

Posted by John Russel Alba - July 16, 2019 • 1-minute read

Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled and, in effect, so did your workload—so much, that your in-house marketing team is starting to struggle and create strategies just to try to keep up. Looks like you’re needing support.

Topics: Creative Process Outsourcing, outsourcing calculator

How to Navigate an Outsourced Contract Negotiation

Posted by Xenia-Chloe Villanueva - July 2, 2019 • 7-minute read

While entrepreneurs and executives can leverage technology to reach national and international partners and customers, the contract negotiation process remains complex. And dismissing these challenges can be a barrier to growth.

The outsourcing of services like creative and marketing support has been a strategic step for both SMEs and Large Enterprises. It helps save on costs, leverage technology, and tap into a pool of talent and expertise outside of their region. For consumers, it helps keep the cost of goods and services low.

Topics: Creative Process Outsourcing, Business Psychology, outsourcing calculator

What to Look for When Outsourcing Your Digital Agency’s Website

Posted by Rani Debil - March 26, 2019 • 5-minute read

As a savvy digital agency owner, you know that every modern business must have its own website—yours is no exception. After all, establishing a great online presence can make or break a company in this digital age.

Topics: Creative Process Outsourcing, Web Development, Agency Management or Growth

A Tried and Tested Inbound Marketing Process for Better Business

Posted by Jade Albert - March 16, 2018 • 4-minute read

For marketing agencies and the like, stress from working with third parties in the creative equation is something very familiar. It’s important for all organizations to establish a set of processes to provide a more efficient way to work and a sense of control over the work being done. 

Topics: Creative Process Outsourcing, Inbound Marketing

Successful Business Process Outsourcing follows a Proven Process

Posted by Ivy D. Polea - February 16, 2018 • 4-minute read

If you belong to a marketing team or a creative agency, you have probably experienced being overwhelmed with issues from working with third-party vendors and suppliers. Approving marketing initiatives, managing tight budgets and keeping everyone’s work in line with the brief can all be very stressful, leaving you feeling like you’re just not in control.

Topics: Creative Process Outsourcing, Agency Management or Growth

Five Ways Creative Process Outsourcing Can Help Your Business

Posted by Robert Soriano - July 21, 2017 • 4-minute read

Getting a brand, product, or service to be front-and-center in a given industry can be an intensive, time-consuming task. Creative process outsourcing (CPO) emerged as a solution to the marketing and advertising challenges that many companies face.

Topics: Creative Process Outsourcing

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