Inbound and
Digital Marketing Insights

There have been a number of user experience (UX) conferences popping up around the world over the last decade. This is understandable as UX design plays an important role in providing positive experiences that keep users loyal to the product or brand. 

As a savvy digital agency owner, you know that every modern business must have its own website—yours is no exception. After all, establishing a great online presence can make or break a company in this digital age.

According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to rise, it’s no surprise that more and more businesses are getting into ecommerce.

There are quite a few reasons companies might choose to outsource web development, including lower costs, constraints in hiring, and impending deadlines. While outsourcing the creation or redesign of a website is a solid strategy, it’s not a shortcut—jump into outsourcing unprepared and you may find its benefits suddenly stretched thin.

Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and mobile-friendly websites show higher in mobile search results than their unfriendly counterparts. That’s a lot of search volume at stake.

Redesigning a website takes time and money, though—so what do you do when you can’t overhaul the site just yet? There are quite a few ways to convert your website to a mobile friendly version, suited to different companies’ needs. For instance, you can run pages through an online converter, or you could find a CMS that automatically publishes mobile-friendly pages.