As online traffic builds up on the internet highway at unprecedented rates, I’d like to take a moment to thank and celebrate all the digital marketers - creative designers, web and mobile app developers, creative technology specialists, search engine marketers, social media marketers, content writers and inbound marketers - helping move the traffic (myself included) along. Without them, I am convinced that the online space would be in unimaginable chaos: many of us will not know how to get to where we need to go.
Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.
The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.
To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing.
In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.
COVID-19 is forcing businesses everywhere into implementing their emergency and business continuity plans. Entrepreneurs who started a business to do some good in the world need to survive this pandemic if they want to fulfill their business “why”.