The year 2020 surprised us all with a series of unprecedented events that tested our capacity to adapt and thrive among the challenges. Since the COVID-19 pandemic hit, marketers have been under tremendous pressure to guide their marketing teams AND their sales and customer service teams through the unfamiliar territory. They’ve had to help as many teams as possible and as needed in the company go digital and connect with customers and prospects as the world shelters in place. Along the way, we also saw new challenges such as a tighter and more competitive marketplace. In turn, our clients discovered alternative means to market and tell our stories, and have them reach their intended audiences.
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot
In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay.
The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.
In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.
Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand.
Marketing automation is among the most important and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads.