Inbound and
Digital Marketing Insights

Let’s pretend that you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get in the production and to do that, you have two choices in mind: try to amaze the judges with an improvised performance or do some research on their work to get a better idea of what their preferred dramatic techniques are.

Did you know that one of the biggest and most common mistakes Instagrammers make is having considerably more people under their Following than in their Followers? In fact, this may be the reason why people could be less inclined to follow certain accounts.

Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends through social media. According to We Are Social’s annual Global Digital Report,  there has been a 13% increase in the number of social media users worldwide—adding to the already existing 3.1 billion users. 

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories and, just recently, we're bombarded with Facebook news and updates in response to the GDPR.

Keeping up to date with such developments helps ensure that your brand remains agile, relevant and competitive. But easier said than done, right?

In this blog post, we summarize all the latest social media and SEO updates that you should know. A few of them may even become the game changer for your next marketing strategy!