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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

The Ultimate Guide to Setting Your Annual Business Goals

Posted by Sophia Pagliawan - January 1, 2023 • 11-minute read

The New Year comes with new beginnings. As we reflect on the past 12 months and plan for the rest of the year, we start thinking about our goals. What do we want to accomplish? What do we want to improve? Goal setting is a purposeful process that begins with identifying a new objective, skill, or project that we want to achieve. It allows us to take control of our life and work's direction, increases our happiness, and keeps us motivated.

Topics: Business, Marketing Tools

Naughty or Nice: How to Launch an Effective Holiday Campaign

Posted by Sophia Pagliawan - November 11, 2022 • 11-minute read

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.

Topics: Digital Marketing, Business

Create for the World: Supporting A Real Estate Company’s Growth

Posted by John Kenneth Castro - November 9, 2022 • 4-minute read

Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large corporations have it easy: with dedicated departments for various aspects of their business, they have the resources needed to maximize their profits, and ensure great customer service, while also marketing themselves.

Given all that, how are small to medium-sized businesses supposed to compete when they only have access to limited resources? What they could do is work with industry experts who understand their needs and provide support through creative process outsourcing (CPO).

Topics: Business, Case Study

Micro, Short and Long-form Content: Finding Success in Marketing

Posted by Joyce Claravall - August 23, 2022 • 10-minute read

Formerly known as the lip-sync social media platform Musical.ly, ByteDance officially released Tiktok in 2018, intending to further video-focused networking to a global scale. TikTok has changed consumer engagement in just a few years by using a unique algorithmic feed of short videos based on the users' likes and interests.

Topics: Digital Marketing, Business

The ABCs of Selling Online: Why You Should and How to Get Started

Posted by Joyce Claravall - July 1, 2020 • 5-minute read

In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky financial foundations started to crumble. As the months progressed, many small to medium businesses were forced to file for bankruptcy and close down.

Topics: Digital Marketing, Business

How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 4-minute read

People who wish to manage their schedules, finances, and services often become solopreneurs and run their businesses independently. Finally, you are your boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their setup than when they worked in a traditional setting.

Topics: Business, Marketing Tools

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