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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

How to Use Videos to Tell Your Brand’s Story?

Posted by Joyce Claravall - August 18, 2020 • 12-minute read

Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.

Topics: Creative Design, HubSpot User Groups, Digital Marketing

5 Key Takeaways from UX+ Conference 2020 Every Creative Must Know

Posted by Cyrus Aaron - February 28, 2020 • 9-minute read

Several user experiences (UX) conferences have been popping up worldwide over the last decade. This is understandable as UX design is vital in providing positive experiences that keep users loyal to the product or brand. 

Topics: Creative Design, Web Development

Branding with adobo Masterclass 2019

Posted by Xenia-Chloe Villanueva - August 8, 2019 • 4-minute read

There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark in the digital space. But this democratization of tools and services to gain an online presence can lead to oversaturation. Messages get buried in the newsfeed every five seconds. To make your messaging stick, return to the basics of branding.

Topics: Creative Design

How to Evaluate Design Work

Posted by Ari Santiago - January 10, 2018 • 4-minute read

Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to evaluate a design—not based on taste, but on reason and aesthetic principles.

Topics: Creative Design

When to Implement Design Trends

Posted by Ari Santiago - December 19, 2017 • 4-minute read

Trends are inevitable in all aesthetic fields, from fine art to fashion to, of course, graphic design. Each aesthetic movement lets creators present things in ways that stay interesting, especially when the tricks and flourishes of the old seem exhausted.

Topics: Creative Design

The Underrated Value of Graphic Design Research

Posted by Ari Santiago - October 16, 2017 • 5-minute read

“It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

Topics: Creative Design

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