Inbound and
Digital Marketing Insights

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

In a world driven by connectivity and convenience, mobile devices and virtual assistants have become a big part of our day-to-day. With the ability to give commands like creating tasks, messaging contacts, or searching the web without even opening your smartphone, smart speaker, or even on an operating system, users have grown accustomed to—and reliant on—voice assistants in ways they never imagined.

Search engine optimization (SEO) has come a long way. From its introduction in a time when the world wide web was fairly new to its present in today’s world where the standard is to assume mobile-first, updates are aimed towards giving users more relevant and quality content.