Inbound and
Digital Marketing Insights

Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

In his study of 100 fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose.  By purpose, he did not mean the familiar mission-vision statement, though. Ismail was talking about a “massive transformative purpose (MTP).”

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life.

Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one of the country’s best companies for “Creating a Culture of Wellness.” The award, presented on the 26th of July, distinguished StraightArrow as the 3rd best among 21 entries in PMAP’s nationwide contest.

Ahh, December. Christmas is coming upon us once again. But for the Philippines, it arrived months ago—on  the 1st of September, to be exact. That’s right. Filipinos have a penchant for celebrating Christmas way ahead of everyone else, and for celebrating it long after December has passed.

For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the award—bestowed unto HubSpot partners based on projections of customer success based on app usage metrics—as a HubSpot platinum partner.