Inbound and
Digital Marketing Insights

One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life.

Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one of the country’s best companies for “Creating a Culture of Wellness.” The award, presented on the 26th of July, distinguished StraightArrow as the 3rd best among 21 entries in PMAP’s nationwide contest.

Ahh, December. Christmas is coming upon us once again. But for the Philippines, it arrived months ago—on  the 1st of September, to be exact. That’s right. Filipinos have a penchant for celebrating Christmas way ahead of everyone else, and for celebrating it long after December has passed.

For the second year running, StraightArrow has won HubSpot’s Happiest Customers Award, this time earning the distinction for the Asia Pacific region. This year, however, StraightArrow receives the award—bestowed unto HubSpot partners based on projections of customer success based on app usage metrics—as a HubSpot platinum partner.

The Office of the President announced earlier today that the Philippines will mark Eid-al-Fitr with a public holiday on Wednesday, 6 July 2016.

When you google the meaning of “company culture” it’s defined by investopedia.com as:

“Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”

Well, simply put - company culture is what makes your employees stay. It’s the environment they work in, where they coincide with the beliefs and values of their colleagues and the company.

Look around you. Is everyone wearing a genuine smile on their faces, happily engaged in work? Or is everyone just a blur of blank faces, typing away mindlessly just to get the job done? If you agreed to the latter, then perhaps it’s time to upgrade your company culture.