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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Making Outsourced Digital Marketing Count with Brand Development

Posted by Xenia-Chloe Villanueva - August 8, 2019 • 4-minute read

There are plenty of apps and outsourced services that individuals and organizations can leverage to make a mark on the digital space. But this democratization of tools and services to gain an online presence can lead to oversaturation. Messages get buried in the newsfeed every five seconds. To make your messaging stick, return to the basics of branding.

Topics: Branding, Company News

Creating for a Better World: StraightArrow Founder Wins Agora Award

Posted by Ari Santiago - January 24, 2018 • 4-minute read

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and serve, in the words of Awards Director Amrei Dizon, as “torchbearers of ingenuity and innovation.”

Topics: Company News

Toward a Creative Nation

Posted by Ari Santiago - November 28, 2017 • 4-minute read

Creative process outsourcing (CPO) is a fairly recent addition to the local BPO landscape. It builds on the Philippines’ long-standing offshore creative industries and, with current technology and global demand, gives local creatives the opportunity to get the most out of their skills in an international market.

Topics: Company News

Purpose in Practice: A Case for Creative Process Outsourcing

Posted by Ari Santiago - November 26, 2017 • 4-minute read


In his study of 100 of the fastest-growing corporations, Salim Ismail found that most fast-growing companies have a clear purpose.  By purpose, he did not mean the familiar mission-vision statement, though. Ismail was talking about something he calls a “massive transformative purpose (MTP).”

Topics: Company News

Making a #CreativeNation: The Creative Academy for Students (CAST)

Posted by Ari Santiago - November 23, 2017 • 3-minute read

Ever since its beginnings as a company, one of StraightArrow’s goals has been to establish the Philippines as a “creative nation.” Lofty as this goal might be, we believe we can achieve it if we approach it with incremental steps—and we see no better way to start than by focusing on the youth.

Topics: Company News, Corporate Culture

StraightArrow among the Country’s Best for Employee Fitness

Posted by Ari Santiago - August 10, 2017 • 4-minute read

One of StraightArrow’s core values is that we are, and always strive to be, a team of great people. Entering our seventh year with the axiom “Stronger at 7,” we put a more physical spin on this principle, emphasizing fitness and health in our office life.

Last month, those efforts paid off as the People Management Association of the Philippines (PMAP) recognized StraightArrow as one of the country’s best companies for “Creating a Culture of Wellness.” The award, presented on the 26th of July, distinguished StraightArrow as the 3rd best among 21 entries in PMAP’s nationwide contest.

Topics: Company News

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