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5 Tips to Create Stories that Matter for Your Business

Posted by Joyce Claravall - February 2, 2021 • 9-minute read
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 4-minute read

People who wish to manage their schedules, finances, and services often become solopreneurs and run their businesses independently. Finally, you are your boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their setup than when they worked in a traditional setting.

Topics: Business, Marketing Tools

How to Attract & Target Audience with SEM Tools?

Posted by Neima Chowdhury - June 9, 2020 • 9-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown significantly, while the competition for eCommerce businesses has been tighter.

Topics: SEO Updates, HubSpot User Groups, Digital Marketing, Business, Marketing Tools

4 Ways to Humanize Your Social Media Strategy for Customer Delight

Posted by Neima Chowdhury - November 29, 2019 • 10-minute read

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?

The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand. 

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

The Truth About Marketing Automation and Why You Need It

Posted by Neima Chowdhury - October 30, 2019 • 7-minute read

Marketing automation is among the most essential and reliable innovations used in the digital marketing world today. It helps marketers, as its name suggests, automate tasks such as getting more accurate data, personalizing marketing messages, and nurturing leads. 

Topics: Digital Marketing, Marketing Tools

How to Align Your Sales and Marketing Teams with Sales Enablement?

Posted by Neima Chowdhury - September 25, 2019 • 10-minute read

It’s vital that marketing and sales teams are aligned in order to gain more customers and prevent losing the ones you already have. This may feel like an impossible mission considering that these two departments often don’t get along.

Topics: HubSpot User Groups, Marketing Tools

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