Inbound and
Digital Marketing Insights

Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends through social media.

As digital marketing counts for more than a decade, email marketing continues to be heavily debated on whether it still impacts and is relevant to desired markets. How can businesses create a strong email campaign?

Artificial intelligence (AI) technology has become more advanced, and programmers have found ways to make it more human-like.  This means that machine learning technologies can adapt more intelligently to the preferences of their owners. Companies that sell AI products today are aware of the industry’s potential, which is why they invest in these products and market them well. One of their methods is improving the visibility of these products through social media and SEO. It is essential to use these to their advantage to keep up with the latest updates.

Over the past few months, there’s been a lot of new information and updates in the virtual realm. We’ve been introduced to the Instagram Story design boost, which includes placing transparent GIFs and videos when posting stories. Recently, we're bombarded with Facebook news and updates in response to the GDPR.

Two months into 2018, algorithms are far from the only significant change in social media and SEO. February also welcomed significant social media updates, such as Instagram’s Screenshot feature change and Facebook’s much-awaited Watch feature.