Inbound and
Digital Marketing Insights

As online traffic builds up on the internet highway at unprecedented rates, I’d like to take a moment to thank and celebrate all the digital marketers - creative designers, web and mobile app developers, creative technology specialists, search engine marketers, social media marketers, content writers and inbound marketers - helping move the traffic (myself included) along.  Without them, I am convinced that the online space would be in unimaginable chaos:  many of us will not know how to get to where we need to go.

Everywhere you go, in each corner and with every turn you make, people stay connected online. They might be messaging friends, checking the news, or updating themselves on the latest news and trends through social media. According to We Are Social’s annual Global Digital Report,  there has been a 13% increase in the number of social media users worldwide—adding to the already existing 3.1 billion users. 

As digital marketing counts more than a decade, email marketing—and whether it still has impact and relevance to desired markets—continues to be heavily debated. Digital technology is constantly evolving. Because of this, the label dubbing email marketing as old school has left a fair share of misconceptions and myths.

The holidays can be a digital marketing strategist’s dream or nightmare. With Christmas coming up, it is a season rich with sales opportunities. However, competition will also be intense, so you need to come up with unique, catchy ideas to stand out. This can also be the time to work on social media christmas campaigns to capture the attention of your target audience.

Artificial intelligence (AI) technology has become more advanced and programmers have found ways to make it more human-like. This means that machine learning technologies can adapt more intelligently to the preferences of its owners. Companies who sell AI products today are aware of the industry’s potential which is why they invest in these products and market them well. One of their methods is by improving the visibility of these products through social media and seo. Keeping up with the latest updates is important so that they can use these to their advantage.