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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Investing In Good Writing— Why It's Worth It

Posted by Mariah Shanice Basa - April 13, 2016 • 5-minute read

In the internet age, information is a commodity: content has the power to be an inexhaustible gold mine, and anything can be a million hits away from being a literal lottery jackpot. The internet is a noisy marketplace where everybody is competing for a precious second, a coveted one minute, a bustling metropolis of ideas and arguments exchanged through one, sole medium: words.

Topics: Content Development

Reason Versus Emotions

Posted by Steph Ferrer - April 6, 2016 • 4-minute read
 
Nowadays, with the rather overwhelming amounts of ads people are bombarded with on a daily basis, it’s hard to make your brand and product stand out in a sea of competitors all around the globe. “This is why you should buy me; the other guy doesn’t have this; only I can provide you the perfect solution to your predicament.” All these brands shouting their pros and yelling their competitors’ cons - it gets tiresome, pretty fast. So how do you get people to notice your brand without having to shove your product or service in their face?

Topics: Business Psychology

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