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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Kyle Edralin

Kyle Edralin is a content writer for StraightArrow Corporation. He happens to think that penguins are underrated.

Recent Posts:

How the Best Email Subject Lines Work

Posted by Kyle Edralin - August 14, 2017 • 7-minute read

Today, we’re going to talk about email subject lines - the first few dates in email marketing. You’ve found someone you want to engage with, and now the question is how to move forward. You need something that will catch the eye, but still be memorable enough for them to engage with you in the future.

Topics: Digital Marketing

Cooking Up Projects With Project Checklists

Posted by Kyle Edralin - June 13, 2017 • 6-minute read

Handling a project is like juggling balls— it’s only one activity, but there are plenty of factors involved. It requires extreme focus to do, a lot of careful coordination, and heaven help you if you’re juggling something fragile. So how do you head off potential disasters? A project checklist template is a good place to start.

Topics: Business

Why Cost Per Lead Marketing Is A Good Date Choice

Posted by Kyle Edralin - April 19, 2017 • 4-minute read

How do you know if something is worth your investment?

Sure, there are a couple of handy metrics to figure this out: return on investment, price/earnings growth-to-ratio, or interest coverage ratios. But there’s one particular metric that you can use in order to determine how much something is worth—and it’s a marketing campaign’s CPL, or cost per lead.

Topics: Digital Marketing

Gaining Clarity on Corporate Office Branding

Posted by Kyle Edralin - February 8, 2017 • 5-minute read

“Friendly” is a term used to describe people, crowds, a server at a restaurant or your neighbor's dog. It means something that can respond to your affections, or at the very least, something that can engage with you in a personal, real-time, and pleasant way of doing so.

Topics: Creative Design

Words in the Web: Writing Website Copy for an Online Audience

Posted by Kyle Edralin - February 1, 2017 • 5-minute read

I may start this with a strange idea, but hear me out.

Don’t write for the web.

However, this doesn’t mean you can’t write with the web in mind. Think in terms of who, not what - who will you be writing for?

Topics: Digital Marketing

Presents and Presentations: Marketing Annual Reports

Posted by Kyle Edralin - November 17, 2016 • 5-minute read

Why report?

There are the obvious reasons: metrics, performance reviews, and goals achieved. Other subtler reasons are to improve employee morale, restore investor confidence, and diagram a strategy for moving forward. Reports are essential—they  help companies grow and record things that worked for them.

Topics: Business

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