Traditional marketing involves custom logo designs, billboards, brochures and trade show displays.
These days, though, they serve as additional efforts for online marketing. A billboard will often tell consumers to go to a company's website and upon visiting it, they'll be asked if they want be part of the company’s email list.
“Does this even work?” You might ask. “How do I go on from there?”
A June 2016 survey of US marketers found that email had a median ROI of 122%, higher than other channels examined, including social media, direct mail and paid search. In their annual report for 2016, Campaign Monitor put the number at $44 in ROI for every dollar spent (up from $38 in the previous year).
These six steps will help you get started with email marketing campaigns. You’ll find that they are simple yet effective at delighting customers and readying leads for sales: