Inbound and
Digital Marketing Insights

“Ohh… so you’re basically paid to be on Facebook all day?” This comment pops up like clockwork, without fail, every single time someone asks about my job as a social media community manager. It may seem undermining but really, I wouldn’t contest such a notion - it’s actually one of the perks of the job!

Aspiring social media specialists might be wondering: what do we do, exactly? By definition, we are keen on keeping social media profiles and all information on those platforms current, entertaining, and engaging for clients. Yes, by definition, we are (supposedly) fun people! We love our job, and to give you a clue why, here’s a breakdown of what we do on a typical Friday.

It is (almost) the Most Wonderful Time of the Year but for many small business owners it is the busiest and for marketing heads it is nothing less than manic!

‘Too much to do, too little time’ is a common clarion call in the run up to Christmas when businesses are focused on maximising sales, delivering festive cheer to their clients and trying to get a jump start on the New Year. 

Your website is your most formidable marketing and branding tool. Chances are you already know this and if you are like most business owners who want the best out of their budget and resources, you must have signed up for a marketing automation tool like HubSpot.

And to complement, your website should allow you to easily update its content, integrate with your blog and landing page system not to mention already mobile-friendly for your buyer personas on the go.

What’s in a logo? From its etymology, “logo” is the shortened form of the word “logotype”. Logos is the Greek for “word” or “speech” and túpos, for “mark” or “impression.” Combined, these words take on a new meaning: a mark or an image representing a word or a message.

This year, StraightArrow launches our new company and team logos as part of a rebranding effort to communicate what we stand for in a much clearer way.