Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Cast Your Customers: Creating a Buyer Persona

Posted by Ari Santiago - July 28, 2016 • 5-minute read

Persuasion relies on knowing the party you aim to convince—in marketing, your customers. A buyer persona is key to reaching the people you want as clients.

Topics: Inbound Marketing

Generating Leads with Social Media

Posted by Ari Santiago - July 26, 2016 • 4-minute read

Much has been said about the benefits of marketing through social media, but the majority of this focuses on its strengths at establishing a brand or building awareness. While these are certainly its strengths, its capacity in other areas of marketing shouldn’t be dismissed. With proper planning and an eye for opportunities, social media can be used to gather leads quickly and at competitive costs.

Topics: Social Media Marketing, Conversion Rate Optimization

Seasons in the Philippines: How to Manage Virtual Staff in Bad Weather

Posted by Ari Santiago - July 21, 2016 • 5-minute read

With around nine typhoons making landfall on its shores each year and that many more crossing its waters, the Philippines is among the countries most exposed to storms in the world. While experience and infrastructure have come some way in mitigating the effects of such storms, the strongest ones can still cause significant damage, and even moderate ones can disrupt routines.

Topics: Agency Management or Growth

You're in the US and Your Team is in Manila: Surviving the Time Zone Difference

Posted by Ari Santiago - July 19, 2016 • 5-minute read

Among the challenges that often come with outsourcing is managing time zones. Where most companies need only wonder how many hours to devote to each task, those involved in outsourcing often need to choose which part of the day those hours fall on. For a business based on the West Coast, for example, hiring a team in Manila would mean one side clocking out while the other’s waking up.

Topics: Creative Process Outsourcing, Agency Management or Growth

Social Media Day 2016: StraightArrow Corporation Visits #TayoPH

Posted by Marti Rodriguez - July 14, 2016 • 7-minute read

Filipinos have developed a reputation of ardent internet and social media consumption, and with good reason. For this year alone, statistics showed that the average Filipino spends around 5.2 hours online on the desktop and tablet, and 3.2 hours online on mobile. A considerable fraction of these hours was spent on social media, which accounted for a whopping 47%.

Topics: Social Media Marketing, Company News

Reasons to Outsource Your Creative Work in Manila [Infographic]

Posted by Ari Santiago - July 7, 2016 • 1-minute read

As shifts in technology and media open up new channels for businesses to tap resources and personnel overseas, the pressing question of outsourcing has changed as well, becoming less of “Should I outsource?” to “What should I outsource, and where?” While the tasks fit for outsourcing vary across companies and undertakings, a steadier case can be made for where you should outsource your processes. An optimal choice should promise great results at competitive costs, viable in the long run, while being compatible with your own corporate culture. And in this regard, Metro Manila offers some compelling arguments in its favor.

Topics: Creative Process Outsourcing

Eid-al-Fitr and Other Public Holidays in the Philippines

Posted by Ari Santiago - July 4, 2016 • 3-minute read

The Office of the President announced earlier today that the Philippines will mark Eid-al-Fitr with a public holiday on Wednesday, 6 July 2016.

Topics: Company News

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