Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Ari Santiago

is a content marketing specialist for StraightArrow Corporation with a penchant for video and tabletop games. Sometimes wanders, but isn’t quite lost.

Recent Posts:

Creating for a Better World: StraightArrow Founder Wins Agora Award

Posted by Ari Santiago - January 24, 2018 • 4-minute read

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and serve, in the words of Awards Director Amrei Dizon, as “torchbearers of ingenuity and innovation.”

Topics: Company News

How to Evaluate Design Work

Posted by Ari Santiago - January 10, 2018 • 3-minute read

Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to evaluate a design—not based on taste, but on reason and aesthetic principles.

Topics: Creative Design

What Can You Do with Google Analytics?

Posted by Ari Santiago - January 4, 2018 • 5-minute read

Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if not managed properly. To make the most out of Google Analytics, it’s important to focus your monitoring on specific business goals.

Topics: SEO

Looking Back: Top Instagram Updates of 2017

Posted by Ari Santiago - December 28, 2017 • 5-minute read

Over the past year, Instagram has introduced several updates that have changed it significantly. Some were more remarkable than others, but all of Instagram’s updates have served to make it better for both business-related and personal uses. Businesses now enjoy improvements in ads, customer engagement, and analytics. Users, meanwhile, can more easily keep up with their interests, including options for sharing and saving posts they like.

Topics: Social Media Marketing

Developing A Marketing Strategy Using Traction EOS

Posted by Ari Santiago - December 22, 2017 • 5-minute read

A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged time and again by the volatile whims of their market.

Topics: Inbound Marketing, Agency Management or Growth

When to Implement Design Trends

Posted by Ari Santiago - December 19, 2017 • 3-minute read

Trends are inevitable in all aesthetic fields, from fine art to fashion to, of course, graphic design. Each aesthetic movement lets creators present things in ways that stay interesting, especially when the tricks and flourishes of the old seem exhausted.

Topics: Creative Design

Recent Posts