Inbound and
Digital Marketing Insights

According to a study by Launch Metrics released last year, 93% of professionals consider social media influencers to be an effective marketing channel. Social media influencers—content creators who cultivate personal followings in a variety of interests—are often more trusted by consumers, who see them as unattached to corporations; and with the rise of ad blockers, their native content is also more likely to reach consumers’ eyes.

The arena of mobile search continues to intensify: according to SimilarWeb’s “State of Mobile Web US 2015” report, leading websites got around 56% of their traffic in the last quarter of 2015 from mobile devices. Coupled with changes in search algorithms and developments in software from industry shapers like Apple and Google, this continued shift in activity points toward increasing importance of mobile search, especially for businesses.

We're just a few days into 2017, but we’re already anticipating the changes that we'll see as we move further into the year. The new year will see shifts in how businesses run, due to the ever-increasing number of millennials in the workforce. As this number grows, so does their influence as consumers, which will shape the business trends in the year ahead.

Figuring out how to deal with an unresponsive client is a problem almost all employees, regardless of status, encounter throughout any business process. Whether you are waiting for an urgent response or dependent on an important campaign approval, the waiting game for client responses tend to be, more often than not, endless.

The interesting thing is that despite how surprisingly common this problem is, most account managers or PR professionals struggle to deal with it. This causes account managers to ask themselves, “How long do you have to wait for a response? How do you move forward if you don’t hear from them?” The list of questions can go on and on. So, how do you remedy this type of situation? Allow us to share some of the most important insights on how you can follow up an email after hearing no response from a client.

Are your business’s social media platforms fully optimised? You may have a routine that your refined over time, but established patterns can lead you to overlook new or less widely-used features. Here are six underrated features your business could use to improve productivity, increase engagement, and gain insight.