Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Jessie Genio

Jessie is fond of the lovely, the strange, and the cute—think of animals, art, dance, literature, and the slow little spaces in everyday life. She’s one of StraightArrow Corporation’s Social Media Associates and she uses the whale emoji a lot.

Recent Posts:

#StrongerAt7: Employee Fitness in Company Culture

Posted by Jessie Genio - April 3, 2017 • 5-minute read

As StraightArrow celebrates its seventh anniversary this year, we’ve committed to implementing an internal wellness campaign that reflects not only the development of the company’s strengths, but those of its employees, too. And so began #StrongerAt7: a movement to encourage health, fitness, and wellness at the office.

Topics: Company News

Social Media Page Features You Might Not Be Using

Posted by Jessie Genio - January 3, 2017 • 6-minute read

Are your business’s social media platforms fully optimised? You may have a routine that your refined over time, but established patterns can lead you to overlook new or less widely-used features. Here are six underrated features your business could use to improve productivity, increase engagement, and gain insight.

Topics: Social Media Marketing

Optimising Your Social Media Pages This Christmas

Posted by Jessie Genio - November 11, 2016 • 2-minute read

It’s once again that time of the year when man treats fellow man with goodness, kindness and cheer. The holidays are always a good time to celebrate with anyone: the festive atmosphere, the year-end bonuses, the time spent with family.

Topics: Social Media Marketing

Holiday Marketing Tips: Celebrate Halloween with Social Media

Posted by Jessie Genio - October 20, 2015 • 3-minute read

One of the great benefits of social media’s presence within the inbound marketing methodology is that it not only provides a more direct way to connect with fans and customers, but it can also be updated in real time or scheduled in advance. This makes it a good tool to promote brand awareness by virtue of posts originating on social media, and to drive traffic to your website.

Topics: Social Media Marketing

Psychology of Inbound Marketing: Studies on Online Social Interaction

Posted by Jessie Genio - May 11, 2015 • 6-minute read

Technology continues to change the way people interact with products and how marketers promote them. More researchers are becoming interested in the way tech, digital, and marketing intersect with our lives and influence our social behavior.

Topics: Business Psychology

Curb Creative Block! 10 Tips to Boost Creativity

Posted by Jessie Genio - April 16, 2015 • 4-minute read

Continually producing great ideas and putting them into action is hard work. The life of a creative is rewarding, but there are just some instances when your mind refuses to work and nothing seems to end up the way you wanted it. At that point, you’ll know that a dreaded enemy has once again appeared in your midst—creative block!

Topics: Creative Design

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