Inbound and
Digital Marketing Insights

Over the past year, Instagram has introduced several updates that have changed it significantly. Some were more remarkable than others, but all of Instagram’s updates have served to make it better for both business-related and personal uses. Businesses now enjoy improvements in ads, customer engagement, and analytics. Users, meanwhile, can more easily keep up with their interests, including options for sharing and saving posts they like.

A good marketing strategy is essential to the success of any great business. Without the in-depth, long-term planning that such a strategy requires, any company would find its successes challenged time and again by the volatile whims of their market.

Trends are inevitable in all aesthetic fields, from fine art to fashion to, of course, graphic design. Each aesthetic movement lets creators present things in ways that stay interesting, especially when the tricks and flourishes of the old seem exhausted.

In this recap of recent digital marketing highlights, we look at the new and the old. A new Google SEO Starter Guide—its first update in years—has been released. Furthermore, SERPs have been modified to feature more extended snippets. 

According to data from Statista, over 60% of internet users worldwide have made purchases online. Their combined purchases amount to just over USD 2.1 billion. And as these numbers are poised to rise, it’s no surprise that more and more businesses are getting into ecommerce.

When Snapchat first emerged earlier this decade, it started out as something of a curiosity, but one that rapidly gained popularity. As a cultural phenomenon, it inspired not just a few copycats, but an entire social media trend of bite-sized videos and vanishing content.