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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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What's coming in 2018? The Latest Digital Marketing Trends

Posted by Mikael Angelo Francisco - January 26, 2018 • 5-minute read

Each New Year is a testament to the dynamic, ever-evolving nature of digital marketing — and of course, 2018 is no exception. As we go deeper into the first quarter of 2018, let’s take a closer look at six SEO, PPC, and digital marketing trends that are poised to redefine how today’s businesses do online marketing.

Topics: Digital Marketing News

Creating for a Better World: StraightArrow Founder Wins Agora Award

Posted by Ari Santiago - January 24, 2018 • 4-minute read

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and serve, in the words of Awards Director Amrei Dizon, as “torchbearers of ingenuity and innovation.”

Topics: Company News

How to Evaluate Design Work

Posted by Ari Santiago - January 10, 2018 • 4-minute read

Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to evaluate a design—not based on taste, but on reason and aesthetic principles.

Topics: Creative Design

What Can You Do with Google Analytics?

Posted by Ari Santiago - January 4, 2018 • 6-minute read

Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if not managed properly. To make the most out of Google Analytics, it’s important to focus your monitoring on specific business goals.

Topics: SEO

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