Inbound and
Digital Marketing Insights

Each New Year is a testament to the dynamic, ever-evolving nature of digital marketing — and of course, 2018 is no exception. As we go deeper into the first quarter of 2018, let’s take a closer look at six SEO, PPC, and digital marketing trends that are poised to redefine how today’s businesses do online marketing.

Every year, the Philippine Marketing Association (PMA) hosts the Agora Awards, recognizing individuals who have contributed significantly to the Philippine marketing industry and serve, in the words of Awards Director Amrei Dizon, as “torchbearers of ingenuity and innovation.”

Proper feedback is essential to all creative work. When it comes to graphic design, though, lots of feedback either ends up vague or purely subjective. Getting the best work means knowing how to evaluate a design—not based on taste, but on reason and aesthetic principles.

Google Analytics forms the backbone of many companies’ online business monitoring. It’s a natural choice, given the wealth of information it offers. However, the volume of data can be overwhelming if not managed properly. To make the most out of Google Analytics, it’s important to focus your monitoring on specific business goals.