Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Marketing Dos and Don’ts: General Data Protection Regulation 2018

Posted by Trixie Sanchez - February 23, 2018 • 7-minute read

In a bid to embrace the latest in technology, more and more businesses are incorporating digital campaigns into their marketing strategies, keeping their customers updated through different social media platforms and email marketing.

Topics: Digital Marketing News

How to Manage a Marketing Team (and How to Lead One) Part 2

Posted by Xenia-Chloe Villanueva - February 21, 2018 • 3-minute read

As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people of different learning styles, working preferences, focus areas and sometimes, locations.

Topics: Corporate Culture, Agency Management or Growth

Successful Business Process Outsourcing follows a Proven Process

Posted by Ivy D. Polea - February 16, 2018 • 4-minute read

If you belong to a marketing team or a creative agency, you have probably experienced being overwhelmed with issues from working with third-party vendors and suppliers. Approving marketing initiatives, managing tight budgets and keeping everyone’s work in line with the brief can all be very stressful, leaving you feeling like you’re just not in control.

Topics: Creative Process Outsourcing, Agency Management or Growth

How to Manage a Marketing Team (and How to Lead One) Part 1

Posted by Xenia-Chloe Villanueva - February 14, 2018 • 3-minute read

Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets easy.

Topics: Inbound Marketing

Seasonal Promotional Ideas: The Foolproof Guide

Posted by Maria Ysabel Go - February 9, 2018 • 8-minute read

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season comes with a unique set of holidays, events and activities, and there’s no shortage of ways to make your marketing campaigns relevant and timely.

Topics: Inbound Marketing

The Future of Search, Part 1: Why Your Content Strategy Needs to Evolve

Posted by Mikael Angelo Francisco - February 7, 2018 • 4-minute read

With every New Year that rolls in, four words follow from everyone’s mouths, sure as clockwork: “New year, new me.”

At this point, you may already think that this is a tired old cliche. One area where it most certainly isn’t, though, is marketing.

To be more specific, content marketing.

Topics: Digital Marketing News

New Year, New Trends: Digital Marketing Updates for 2018

Posted by Trixie Sanchez - February 2, 2018 • 3-minute read

According to the 2018 Global Digital report from We Are Social and Hootsuite, more than four billion people across the world are active internet users. At the forefront of this surge in internet use are smartphone users, who constitute around 51% of all web visits.

Topics: Digital Marketing News

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