Inbound and
Digital Marketing Insights

In a bid to embrace the latest in technology, more and more businesses are incorporating digital campaigns into their marketing strategies, keeping their customers updated through different social media platforms and email marketing.

As many people who lead marketing teams can tell you, the job isn't what they often make it out to be on movies and television. Leading a group of creatives in 2018 means coaching and growing people of different learning styles, working preferences, focus areas and sometimes, locations.

If you belong to a marketing team or a creative agency, you have probably experienced being overwhelmed with issues from working with third-party vendors and suppliers. Approving marketing initiatives, managing tight budgets and keeping everyone’s work in line with the brief can all be very stressful, leaving you feeling like you’re just not in control.

Despite the training, the years of experience in executing campaigns, and the first-hand knowledge in different creative disciplines, managing a marketing team of different personalities never gets easy.

Spring, summer, winter and fall are more than just seasons, they're opportunities for businesses to grow and succeed throughout the year. Although marketing is a year-round endeavor, each season comes with a unique set of holidays, events and activities, and there’s no shortage of ways to make your marketing campaigns relevant and timely.

With every New Year that rolls in, four words follow from everyone’s mouths, sure as clockwork: “New year, new me.”

At this point, you may already think that this is a tired old cliche. One area where it most certainly isn’t, though, is marketing.

To be more specific, content marketing.

According to the 2018 Global Digital report from We Are Social and Hootsuite, more than four billion people across the world are active internet users. At the forefront of this surge in internet use are smartphone users, who constitute around 51% of all web visits.