Inbound and
Digital Marketing Insights

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?

The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand. 

Let’s pretend you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get into the production, and to do that. You have two choices: try to amaze the judges with an improvised performance or research their work to understand their preferred dramatic techniques better.