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The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown significantly, while the competition for eCommerce businesses has been tighter.
Topics: SEO Updates, HubSpot User Groups, Digital Marketing, Business, Marketing Tools
To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and Small Business, conducted a four-part webinar session on eCommerce marketing.
Topics: Digital Marketing
2019 has been a tough year overall for retailers in Australia. The retail industry saw slower growth than expected in the fall season or March, April, and May last year. Analysts attributed this to consumers' restraint in spending because of flat wage growth, falling house prices, debts, and other factors.
Topics: Digital Marketing
Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, you must stay on top of the latest updates so you can apply them. Learn how to improve your retail digital marketing strategies.
Topics: Digital Marketing
Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?
The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand.
Topics: HubSpot User Groups, Digital Marketing, Marketing Tools
Let’s pretend you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get into the production, and to do that. You have two choices: try to amaze the judges with an improvised performance or research their work to understand their preferred dramatic techniques better.
Topics: Digital Marketing
