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Neima Chowdhury

Neima Chowdhury is a Content Marketing Associate at StraightArrow. She enjoys creating written and verbal content for various media platforms, for all stages of inbound marketing, and helping clients deliver their brand messages. When she’s not working on new content, you’ll find her either reading, listening to music, or watching the latest Korean drama.

Recent Posts:

Manila HUG 2020: Attracting & Targeting Audience with SEM Tools

Posted by Neima Chowdhury - June 9, 2020 • 9-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

Topics: Inbound Marketing, SEO, SEO Updates, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing, Business Strategy, Google Tools

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 5-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Social Media Marketing, Email Marketing, SEO, Digital Marketing, eCommerce Marketing

Digital Marketing Ideas to Boost Your Retail Sales in Fall

Posted by Neima Chowdhury - February 10, 2020 • 7-minute read

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and May last year, the retail industry saw slower growth than expected. Analysts attributed this to consumers' restraint in spending because of flat wages growth, falling house prices, debts, and other factors. 

Topics: Digital Marketing, Retail Digital Marketing

Manila HUG 2019: Understanding HubSpot’s Latest Product Updates

Posted by Neima Chowdhury - January 21, 2020 • 11-minute read

In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.

Topics: Inbound Marketing, Email Marketing, HubSpot, HubSpot User Groups, Manila HUG, Digital Marketing

A Quick Guide to Retail Digital Marketing in 2020

Posted by Neima Chowdhury - January 8, 2020 • 6-minute read

Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, it’s important that you stay on top of the latest updates so you can apply them. Chances are you've stumbled across this blog because you're looking to shed light on these, so we've got you covered! Read on to learn about a new structure that you can apply to your 2020 strategy.

Topics: Digital Marketing, Retail Digital Marketing

Manila HUG 2019: Humanizing Social Media Strategy for Customer Delight

Posted by Neima Chowdhury - November 29, 2019 • 10-minute read

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand. 

Topics: Social Media Marketing, Social Media, HubSpot, HubSpot User Groups, Manila HUG

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