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Neima Chowdhury

StraightArrow Alum Neima Chowdhury enjoys creating written and verbal content for various media platforms, for all stages of inbound marketing, and helping clients deliver their brand messages. When she’s not working on new content, you’ll find her either reading, listening to music, or watching the latest Korean drama.

Recent Posts:

How to Attract & Target Audience with SEM Tools?

Posted by Neima Chowdhury - June 9, 2020 • 9-minute read

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown significantly, while the competition for eCommerce businesses has been tighter.

Topics: SEO Updates, HubSpot User Groups, Digital Marketing, Business, Marketing Tools

4 Basic eCommerce Marketing Tactics for Retailers

Posted by Neima Chowdhury - May 23, 2020 • 5-minute read

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and Small Business, conducted a four-part webinar session on eCommerce marketing. 

Topics: Digital Marketing

5 Digital Marketing Ideas to Boost Your Retail Sales in Fall

Posted by Neima Chowdhury - February 10, 2020 • 7-minute read

2019 has been a tough year overall for retailers in Australia. The retail industry saw slower growth than expected in the fall season or March, April, and May last year. Analysts attributed this to consumers' restraint in spending because of flat wage growth, falling house prices, debts, and other factors.

Topics: Digital Marketing

A Quick Guide to Retail Digital Marketing in 2020

Posted by Neima Chowdhury - January 8, 2020 • 6-minute read

Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, you must stay on top of the latest updates so you can apply them. Learn how to improve your retail digital marketing strategies.

Topics: Digital Marketing

4 Ways to Humanize Your Social Media Strategy for Customer Delight

Posted by Neima Chowdhury - November 29, 2019 • 10-minute read

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of service because you saw bad reviews left by customers on the company’s Instagram feed or a low rating via their Facebook page?

The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today since almost everyone can be found online and just one social media post can either make or break your brand. 

Topics: HubSpot User Groups, Digital Marketing, Marketing Tools

5 Tips on Maximizing Facebook’s Retargeting Ads to Grow Your Business

Posted by Neima Chowdhury - November 20, 2019 • 12-minute read

Let’s pretend you’re about to audition for an acting role that could make or break your career. You have to impress the panel before you get into the production, and to do that. You have two choices: try to amaze the judges with an improvised performance or research their work to understand their preferred dramatic techniques better.

Topics: Digital Marketing

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