Inbound and
Digital Marketing Insights

The start of the new decade has brought on both challenges and opportunities on a global scale. For instance, the “new normal” forced people to limit physical movements, giving way to the rise of online transactions. Consequently, the online consumer market has grown a lot, while the competition for eCommerce businesses have been tighter.

To help businesses, particularly retailers, adapt to the ever-changing business landscape, StraightArrow, in partnership with the National Retail Association of Australia and with Small Business, conducted a four-part webinar session on eCommerce marketing. 

2019 has been a tough year overall for retailers in Australia. In the fall season or March, April, and May last year, the retail industry saw slower growth than expected. Analysts attributed this to consumers' restraint in spending because of flat wages growth, falling house prices, debts, and other factors. 

In 2019, HubSpot stayed true to its promise to #GrowBetter by launching several product updates geared towards helping sales and marketing professionals scale their operations and accomplish tasks more efficiently and effectively. These changes to the platform plus some holiday presents were among the highlights of the fourth and last Manila HubSpot User Groups (HUG) meet-up for 2019 last December 9 at Acceler8 by UnionSPACE - Rockwell.

Along with the new year comes new strategies and trends to follow. And as someone looking to improve your digital marketing efforts, it’s important that you stay on top of the latest updates so you can apply them. Chances are you've stumbled across this blog because you're looking to shed light on these, so we've got you covered! Read on to learn about a new structure that you can apply to your 2020 strategy.

Have you ever decided to buy a product because it was highly recommended by the YouTube vlogs you follow? Or what about a time when you opted not to avail of a service because you saw bad reviews left by customers on the company’s Instagram feed, or a low rating via their Facebook page? The thing is, customers are the lifeblood of businesses. What they say about you has a significant impact on your success. This is especially true today, since almost everyone can be found online and just one social media post can either make or break your brand.