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Carl Lorenz Felipe

Carl is one of StraightArrow's Inbound Marketing Specialist. He’s an athletic dude who loves to play basketball and has a very diverse taste in music, listening from your dad’s Sunday playlist to raving with the hottest hits today.

Recent Posts:

Your Guide to GDPR-Compliant Email Marketing

Posted by Carl Lorenz Felipe - June 19, 2018 • 4-minute read

Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:

  • Get their users’ consent before collecting any personal data;
  • Be transparent in how they store, transmit, and use that data; and
  • Allow users to edit and delete that data at their leisure.

The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.

Topics: GDPR, Digital Marketing

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