Inbound and
Digital Marketing Insights

It’s been almost a month since StraightArrow’s trip to HubSpot Inbound 2016. The rush of the event may be over but the learning and practice of inbound never stop. As a business development and client relationship manager for StraightArrow’s HubSpot clients, I went to Inbound this year with the goal of immersing myself in inbound sales, extending my knowledge of the HubSpot software, and also getting a chance to meet my clients. I would say that I definitely covered all of that. Bringing home these new experiences gave me the motivation to become a more effective sales rep.

As marketers, we spend a lot of time and effort attracting the right customers to buy our products and services. Interestingly, though, 57% of purchasing decisions are already made even before a customer interacts with a sales rep. This means that by the time they get in touch with someone from the company, it’s likely that they have already browsed through whatever they’ve researched online. That said, your website is actually your “ best salesperson.” This 24/7 marketing and sales machine brings in visitors, leads, and potential customers to your business.