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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Joyce Claravall

Joyce is a Content Specialist at StraightArrow who harbors a love for great stories. She likes watching screenplay reviews, pop music breakdowns, and reading up on current events. She believes in saving the best for last: so she eats the crust of the pizza first. Her weekends are spent outside of the city catching cuddles with her favorite person in the world as they design their boardgame together.

Recent Posts:

Manila HUG 2020: Telling the Stories that Matter

Posted by Joyce Claravall - February 2, 2021 • 9-minute read
"Books are the quietest and most constant of friends; they a re the most accessible and wisest of counselors, and the most patient of teachers.”
– Charles W. Eliot

In our 3rd HUG gathering last September 2020, Belle de Jour Power Planner Founder Darlyn Ty-Nilo remarked that creating content for their target audience has been akin to creating a virtual safe space. She shared that while her planners used to be yearly sources of encouragement for her customers, the ongoing pandemic left Belle de Jour customers looking at their cancelled plans in dismay. 

Topics: HubSpot, content marketing, HubSpot User Groups

Manila HUG 2020: Using Videos to Tell Your Brand’s Story

Posted by Joyce Claravall - August 18, 2020 • 12-minute read

Louisa May Alcott wrote Little Women to tell the story of four girls growing into women during the American Civil War. Split into two volumes and published in the years 1868 and 1869, respectively, the heartwarming story has touched the lives of women spanning different generations.

Topics: Inbound Marketing, HubSpot User Groups, Manila HUG, Digital Marketing, Video Marketing

The ABCs of Selling Online: Why You Should and How to Get Started

Posted by Joyce Claravall - July 1, 2020 • 5-minute read

In 2019, Deloitte released a report that showed the retail industry is facing an increase in debt and expenses but a decrease in revenue growth and asset turnover. When the pandemic hit, these shaky financial foundations started to crumble. As the months progressed, a lot of small to medium businesses were forced to file for bankruptcy and close down.

Topics: Retail Digital Marketing, Business Strategy, eCommerce Marketing

How to Take Your Business Online: A Guide for Solopreneurs

Posted by Joyce Claravall - June 25, 2020 • 4-minute read

People who wish to manage their own schedule, finances, and services often become solopreneurs and run their business independently. Finally, you are your own boss. According to MBO Partners’ 2019 State of Independence, 82% of solopreneurs are happier with their set-up than when they worked in a traditional setting.

Topics: Marketing Automation, Business Strategy

Storytelling in Marketing: How Emotions Can Create Engaging Content

Posted by Joyce Claravall - March 31, 2020 • 6-minute read

In a technology-driven world, great promise lies behind rapid digital advances. The exponential changes in recent years have allowed companies to automate processes and collect data more efficiently. While creative and marketing industries now have the right tools to reach out to their target audiences, they also compete with other elements that take their market's attention away.

Topics: Content Development, content marketing, Digital Marketing

The Different Benefits of In-house vs. Outsourced Teams

Posted by Joyce Claravall - May 24, 2019 • 3-minute read

Figuring out how to run your company is not always straightforward. As technology continues to change the business landscape, fast-changing trends and emerging practices often require businesses to evolve and innovate.

Topics: Creative Process Outsourcing, outsourcing calculator

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