In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.
It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016, strengthening organic presence and SEO topped the list of most companies’ marketing priorities—mirroring the year’s top challenge, which was generating traffic and leads.
Topics: Creative Process Outsourcing