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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Karen Cabrera

Karen is a SEO Specialist at StraightArrow. She is adventurous, ambitious and curious. Loves to be with family, friends and her dog. She consider ice cream, cakes and chocolates as her happy food. Summer is her favorite season.

Recent Posts:

AMP with Structured Data: Monitoring with Google Search Console

Posted by Karen Cabrera - July 28, 2017 • 6-minute read

In early 2017, Google released Accelerated Mobile Pages (AMP), an open-source means for creating pages streamlined for mobile devices. In addition to shorter loading times, these pages tend to perform better in search engines (more on this later), and also reduce server strain. With structured data, they can host rich content, including ads.

Topics: SEO

Outsourcing SEO: Beating 2016’s Top Marketing Challenge

Posted by Karen Cabrera - May 3, 2017 • 3-minute read

It is a widely held belief among business owners and marketing managers that search engine optimisation is highly beneficial to any marketing plan. According to the State of Inbound 2016, strengthening organic presence and SEO topped the list of most companies’ marketing priorities—mirroring the year’s top challenge, which was
generating traffic and leads.

Topics: Creative Process Outsourcing

Recent Posts