Inbound and
Digital Marketing Insights

Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working. 

Recently, however, decentralized content has been making a comeback, thanks largely to the number of social media and content sharing platforms available.

September saw two updates to Google’s search algorithms as part of their efforts to improve user experience. We’ve already covered one of them, Penguin 4.0, an update of the core algorithm that went live on September 23. However, As early as September 1, Google had also implemented the so-called Possum update, which is in its testing phase and hasn’t quite stabilized yet.

For growth and sustainability, it's a must for businesses to connect with their customers so they can improve their business processes and services. One of the ways to do this is by performing market intelligence, part of which is conducting surveys to determine how their customers found them.