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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Monabelle Salaan

Mona is a SEM Specialist at StraightArrow Corporation. She helps businesses rank in search results to increase visibility online. She loves outdoors, in her spare time she plays Ultimate Frisbee or hikes mountain.

Recent Posts:

How a Decentralized Content Strategy Should Change Your SEO Strategy

Posted by Monabelle Salaan - July 4, 2017 • 5-minute read

Publishing content to multiple websites simultaneously was once among the quickest ways to boost your search rank. When the Panda update for Google’s search algorithm was released in 2011, however, websites with spam content lost their rankings. The once-prevalent strategy of indiscriminate content distribution stopped working. 

Recently, however, decentralized content has been making a comeback, thanks largely to the number of social media and content sharing platforms available.

Topics: Digital Marketing

Lead in Local Searches: Optimize Websites for Google’s Possum Update

Posted by Monabelle Salaan - October 19, 2016 • 4-minute read

September saw two updates to Google’s search algorithms as part of their efforts to improve user experience. We’ve already covered one of them, Penguin 4.0, an update of the core algorithm that went live on September 23. However, As early as September 1, Google had also implemented the so-called Possum update, which is in its testing phase and hasn’t quite stabilized yet.

Topics: Digital Marketing

Optimized for Success: Why SEO Matters to Small Businesses

Posted by Monabelle Salaan - May 12, 2016 • 3-minute read

For growth and sustainability, it's a must for businesses to connect with their customers so they can improve their business processes and services. One of the ways to do this is by performing market intelligence, part of which is conducting surveys to determine how their customers found them.

Topics: Digital Marketing

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