Inbound and
Digital Marketing Insights

According to a study by Launch Metrics released last year, 93% of professionals consider social media influencers to be an effective marketing channel. Social media influencers—content creators who cultivate personal followings in a variety of interests—are often more trusted by consumers, who see them as unattached to corporations; and with the rise of ad blockers, their native content is also more likely to reach consumers’ eyes.

We're just a few days into 2017, but we’re already anticipating the changes that we'll see as we move further into the year. The new year will see shifts in how businesses run, due to the ever-increasing number of millennials in the workforce. As this number grows, so does their influence as consumers, which will shape the business trends in the year ahead.

2016 was a roller coaster ride for everyone—from the presidential elections (both local and in the US), to the big revelations in the media industry, such as Facebook allegedly misreporting ad metrics and spreading misinformation. For all the lows, however, the year also had its high points—including for corporate creativity. Some companies have made it a point to communicate more than just sales pitches, with messages ranging from public advocacy to support for the arts. These efforts are in some ways culminations of long effort, and in other ways, scarcely-explored frontiers. However you choose to see them, they’re worth a few words for commemoration.

The lines separating Youtube and Facebook are slowly becoming blurred. The former is a video-sharing platform, while the latter is a social network, but recently each one has been dipping its toes in the other’s waters. And as consumers’ interest in social media and video overlap, marketers are turning to video to draw their leads closer. And so, the battle for the best social video platform has begun.

Ahh, December. Christmas is coming upon us once again. But for the Philippines, it arrived months ago—on  the 1st of September, to be exact. That’s right. Filipinos have a penchant for celebrating Christmas way ahead of everyone else, and for celebrating it long after December has passed.

In an earlier blog, we talked about how outsourcing work can be beneficial for your business, as it frees up time for your team to be able to focus on more important tasks. While this may seem simple enough to understand, getting the most out of it depends on choosing the right tasks to outsource. You benefit the most from working on what you specialise in; similarly, outsourcing is best applied in cases where the work involved requires specialisation outside your expertise.