Inbound and
Digital Marketing Insights

When you google the meaning of “company culture” it’s defined by investopedia.com as:

“Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”

Well, simply put - company culture is what makes your employees stay. It’s the environment they work in, where they coincide with the beliefs and values of their colleagues and the company.

Editor’s Note: This article has been updated as of April 11, 2019.

Part of the nature of social media is constant innovation— innovation that’s geared towards keeping us hooked on the various social media platforms found all over the internet. It’s no surprise that businesses and marketers take social media a lot more seriously now. In fact, they’ve found ways to integrate these platforms into their marketing strategies. Here are 7 reasons why.