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Freelancer or design agency: Which should you choose?

Written by: Jan Erick Tutaan
June 28, 2016 • 5-minute read

Freelancer or design agency: Which should you choose?

No one can ever refute how cheaper it is to get a freelance designer than tapping an agency to outsource your design work to. But just because a freelancer is much more affordable doesn’t mean you get the best value for the money that you spend for freelance work.

Below are a few reasons why you need to forget about hiring a freelance designer and opt for a creative outsourcing company instead.

A dedicated team

Working with a freelance creative designer means working with one individual. This means being able to accomplish fewer tasks because the proficiency lies only in a few areas. With a creative design agency however, you work with not one, but with multiple individuals, each with its own field of expertise to support the outsourced design job.

And even if your freelance designer knows, for example, web development just as much as he knows website design, being able to complete these tasks would take a longer time than if it’s done by a team. A team can produce great outcomes for a project than a single person would.

A diverse skill pool

It’s almost impossible to find a freelancer who has multiple skill sets and styles to suit different design needs. Working with a creative agency however means being able to tap into a wide knowledge base. This gives you more design coverage, and in turn more possibilities than when working with a single freelance designer.

Also, a freelance designer can take on multiple outsourced design work and it would still be impossible for him to do all these tasks at once. With a creative design agency, all your design needs can be done simultaneously, which saves a lot of time and provides better design mileage for you.

More resources

Design outsourcing companies have the complete resources to accommodate the design tasks that you give them. A freelancer has most likely has a laptop and a personal Internet connection, but creative outsourcing companies have multiple powerful hardware that are configured for design tasks, which are typically process-heavy.

Also, outsourced service providers are subscribed to business-grade Internet connection, which can accommodate more data and is much more reliable than a personal internet connection. Outsourcers are also updated in terms of software and licenses, and can use multiple software versions for compatibility.

Set budget

One advantage of hiring a freelancer over a creative agency is the price; freelancers can cost significantly lower than agencies. However, hiring a freelancer being more economical doesn’t necessarily mean it’s cost effective. If you don’t keep track of every hour your freelancer spends working on your project, it can even cost you more in the long run.

The services of most design agencies can be availed on a set budget, the cost of which is much steeper as a one-time payment than that of a freelancer. But this also means you don’t have to worry about going overboard and your expectations are better managed.

Larger work loads

Freelancers typically juggle multiple ongoing projects, which means their focus divided. Not only can this affect the quality of their work, it could also overwhelm them and result in delays on their part, and in turn, yours. This also means not being able to give additional tasks when needed, and you will have no choice but to look for another freelancer.

Design outsourcing companies however have multiple design talents so that when one designer is swamped and you wish to delegate additional workload, the agency will be able to provide the additional designer that you need even on short notice, as soon as the terms are agreed upon.


When something happens to your freelancer that makes him unable to work, your project is put on hold, which is understandable, but will nevertheless affect the timely completion of the project. With design outsourcing companies, you don’t have to worry about this, because other designers can fill in for your dedicated designer in case of an emergency.

For all your outsourced design needs, you are in the right place. Interested in how we can give value to your money? Contact us today for a free quotation!

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Jan Erick Tutaan
Jan Erick Tutaan
Jan Erick is a seasoned writer. He used to be a journalist prior to joining StraightArrow as a Content Specialist.



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