In the era of social media marketing and search engine optimization, it’s hard to consider building an email-driven marketing strategy. But just before you disregard creating an email campaign altogether, here are a few facts that just might make you change your mind.
1. It’s still (very much) effective!
Take a look at these numbers:
- According to a study conducted by the Direct Marketing Association, emails have the potential to generate up to 53% of the total revenue of a company.
- Up to this day, email marketing technology is still being used by up to 82% of B2B and B2C according to VentureBeat.com.
- As shown in a recent study done by CampaignMonitor.com, for every $1 you spend on email marketing, it brings $38 in return of investments (ROI).
What exactly do these numbers tell us about email marketing? It all boils down to one thing: it is still, very much, a formidable force when it comes to marketing.
2. It’s cost-efficient!
According to eMarketer, in 2012, companies in the United States spent a whopping $64 billion on TV advertisements, $39 billion on SEO and internet advertising and $34 billion for print ads. You might wonder, how much do companies shell-out for emails? It just amounts to a measly $1.5 billion dollars as shared by Forrester.
As mentioned earlier, email marketing brings the highest (ROI) compared to all other media. This is driven by the nature of emails being personalized and relevant when it comes to delivering messages. You have to consider that emails can be personalized with salutations and greetings. Also, these emails are sent to segmented and specified email mailing lists that reflect your target audience. Hence, it doesn’t come as a shock that for every $1 you spent on email marketing, you get $38 dollars in return.
Read about email best practices here.
3. It promotes easier brand recall and awareness.
A lot can be said with the subject line in your email. It can give a sneak peek on what your company is about and what it offers. It helps your audience decide, with a click of a button, if they are interested in what you are offering.
If they buy your subject line, your content becomes the crucial piece to help your audience move closer to the decision stage. The content is where you can present your services, your brand and what your brand offers that your competitors don’t.
Emailing becomes the most time efficient tool in promoting brand awareness because, aside from the reasons stated above, you no longer need to worry about printing, paying, direct mailing waiting periods, etc. that could delay sending valuable information to your audience.
4. It helps other forms of media as well.
Email marketing is a very useful tool to improve other marketing connections you have with your customers. One such medium that can benefit from this is social media. By placing social media ROI buttons you can easily direct your recipients to not just follow your brand’s social media accounts, you can also trigger engagements promoting testimonials and referrals to your brand. This will help your email reach its widest possible audience and will increase interactivity between your brand and your customers as well.
5. It fosters loyalty and customer retention.
The key word for this is personalization. With email marketing, it becomes easier to build one-on-one relationships, which is a strong B2C connection any marketer would like to form. By reaching out and letting your consumers know you are there for them through sending well-written and informative newsletters, event invitations, discount promotions and other perks that loyal customers enjoy, you can be sure that your existing customers will value this effort. They will not only become loyal to your brand, they can become promoters as well, referring your brand to friends and family.
With these, email marketing proves to be an excellent medium to connect with your audience, understand their needs and interests and foster brand awareness and loyalty while observing cost-effectiveness. Through using the best strategy, proper guidance, and spreading a strong message, one can see the undeniable power of email marketing.
If you're interested in harnessing the power of email marketing for your company, let's talk!
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