Previously, we discussed the dos and don’ts of the General Data Protection Regulation (GDPR), a new regulation in the European Union, which requires that companies:
- Get their users’ consent before collecting any personal data;
- Be transparent in how they store, transmit, and use that data; and
- Allow users to edit and delete that data at their leisure.
The GDPR applies to all businesses that deal with EU citizens, no matter which country the business is based in. Failure to comply can result in a fine of up to 4% of the company’s total revenue—talk about a huge threat to the email marketing industry.