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Scratching Beneath the Surface: Creativity and Charity Level the Playing Field

Posted by Czarina Año - July 22, 2014 • 4-minute read

Here’s a coloring trick that probably anyone who has ever been in an art class has tried at some point: Pick out the brightest hues from a box of crayons, use them on a blank sheet of paper, and then completely cover the resulting color explosion with a layer of black ink or paint. As soon as it dries, grab a paper clip or a nail and scratch shapes and patterns into the black layer. The resulting visual treat is breathtaking – sketches made up of multi-colored lines against solid blackness, creating the impression that it was drawn using some sort of rainbow pen. More than just being an interesting and creative use of art tools, however, the process of crayon etching also serves as a reminder that there are some things truly worth digging for, even through the most hopeless layer of darkness.

It’s amazing what one can do with a piece of paper, a box of crayons, and adequate knowledge of how to use those resources. It’s equally amazing how that same lesson can be applied to the greater scheme of things in life: given the right tools and opportunities, everyone can have (and deserves) a shot at self-expression, at making a difference, and most importantly, at succeeding.

Topics: Corporate Culture

Influencing Social Change at the 1st AFP Social Media Summit

Posted by Czarina Año - July 15, 2014 • 4-minute read

Realizing the integral role of social media in facilitating more efficient communication between government agencies and the citizenry, the Armed Forces of the Philippines organized its first ever AFP Social Media Summit at the AFP theater in Camp Aguinaldo last July 11, 2014. In line with its ongoing modernization program, the summit aims to provide access to a wealth of information about social media, and how the military and various government agencies can leverage it as a tool in information dissemination and nurturing relationships.

Topics: Company News

Celebrating the Best of Online Media at Social Media Day Philippines 2014

Posted by Hana Abello - July 1, 2014 • 6-minute read

After being named by Universal McCann as the Social Networking Capital of the World in 2013 and recently declared by TIME Magazine as the Selfie Capital of the World, it is no surprise that the Philippines celebrated this year’s Social Media Day with quite a lot more pizzazz than last year.

Topics: Company News

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