Lead generation has changed. Ask any online marketing specialist—what might have worked as recently as five years ago won’t work very well for an audience that has an ever-dwindling attention span, and even less patience for intrusive, in-your-face methods.
Just a month ago, your outsourcing partner sent you an email saying that the Philippines is having an additional 3-day holiday due to the Pope’s visit. And a few days ago, a reminder that today is another holiday celebrating the Chinese New Year. You personally love paid days off but as a company owner outsourcing in Manila, it feels like you are being shortchanged. After all, we are still catching up from the long Christmas break.
Topics: Company News
Discover how using psychology can change the way you think about marketing. Learn about how cognitive dissonance affects buyer decision-making.
As inbound marketers, it is important to remember that we’re all human. Everyone running a brand or company is human, and those we market to are equally human with their own thoughts, desires, and expectations.
Psychology is the scientific means for us to understand the mental processes and behavior of human beings, making it a great complement to marketing. After all, understanding your target demographic’s goals and pain points is essential to a great inbound marketing strategy.
Topics: Business Psychology