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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Inbound Marketing: Reaching Out by Reeling Them In

Posted by Monique Dimanlig - February 26, 2015 • 3-minute read

Lead generation has changed. Ask any online marketing specialist—what might have worked as recently as five years ago won’t work very well for an audience that has an ever-dwindling attention span, and even less patience for intrusive, in-your-face methods.

Topics: Inbound Marketing

Oh no, it’s another Holiday! Tips on Outsourcing & List of 2015 Public Holidays in the Philippines

Posted by Czarina Año - February 19, 2015 • 2-minute read

Just a month ago, your outsourcing partner sent you an email saying that the Philippines is having an additional 3-day holiday due to the Pope’s visit. And a few days ago, a reminder that today is another holiday celebrating the Chinese New Year. You personally love paid days off but as a company owner outsourcing in Manila, it feels like you are being shortchanged. After all, we are still catching up from the long Christmas break.

Topics: Company News

Psychology of Inbound Marketing: Basics of Cognitive Dissonance

Posted by Jessie Genio - February 12, 2015 • 5-minute read


Discover how using psychology can change the way you think about marketing. Learn about how cognitive dissonance affects buyer decision-making.

As inbound marketers, it is important to remember that we’re all human. Everyone running a brand or company is human, and those we market to are equally human with their own thoughts, desires, and expectations. 

Psychology is the scientific means for us to understand the mental processes and behavior of human beings, making it a great complement to marketing. After all, understanding your target demographic’s goals and pain points is essential to a great inbound marketing strategy.

Topics: Business Psychology

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