Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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A Marketing Strategy Process for Steady Success

Posted by Ari Santiago - October 23, 2017 • 5-minute read

In the arena of digital marketing, the abundance of trends and updates can make it challenging to maintain a steady marketing strategy. How can your business streamline its processes even as it transitions  from one campaign to another? Or target your desired market at the right point in their buyer’s journey?

Topics: Inbound Marketing, Agency Management or Growth

The Underrated Value of Graphic Design Research

Posted by Ari Santiago - October 16, 2017 • 5-minute read

“It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs’s statement is true even for graphic design, which people often forget is about solving problems—not just making things pretty. When people forget that, they also tend to overlook the value of properly investigating those problems. They overlook the value of graphic design research.

Topics: Creative Design

Updates on Wordpress, Twitter and VR for Digital Marketing Strategy

Posted by Danielle Landero - October 13, 2017 • 4-minute read

Major online platforms continue to introduce changes on both the hardware and software fronts. Google recently announced that Daydream now allows you to view any site in VR. Meanwhile, Twitter has begun rolling out it’s expanded 280-character tweet limit. Wordpress and Instagram have also released updates in the last two weeks.

Topics: Digital Marketing News

Four Ways to Make Your Website Mobile Friendly

Posted by Ari Santiago - October 5, 2017 • 5-minute read

Much has been said about the importance of having “mobile-friendly” websites. Once a trendy tactic, it is now more of a necessity—over half of all online searches are done on mobile devices, and mobile-friendly websites show higher in mobile search results than their unfriendly counterparts. That’s a lot of search volume at stake.

Redesigning a website takes time and money, though—so what do you do when you can’t overhaul the site just yet? There are quite a few ways to convert your website to a mobile friendly version, suited to different companies’ needs. For instance, you can run pages through an online converter, or you could find a CMS that automatically publishes mobile-friendly pages.

Topics: Web Development, SEO

Mood Board Design: Why It Matters

Posted by Ari Santiago - October 2, 2017 • 3-minute read

In the best design project scenarios, both client and designer get each other and the output turns out great. In less ideal situations, though, the two sides struggle to get their messages across. So how do you get more of the former and less of the latter? Usually, the answer would be “Communication!” And just as often, the frustrated follow-up would be, “But how?”

Topics: Creative Design

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