In our previous blog post, we discussed the benefits of using a heatmap tool for analyzing your website. Heatmaps track what visitors click, tap, and view and present the results visually, making them easier to understand.
In order to leverage the power of your website in terms of lead generation and conversion, you need to understand how your visitors interact with your site. What makes your visitors stay? What makes them leave? What interests them? What do they ignore? Determining these things will guide you in identifying what aspects of your website you need to improve.
Fortunately for digital marketers, there are plenty of digital marketing tools that can assist in analyzing and improving websites for better conversion. One such tool is called a heatmap.