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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Naughty or Nice: How to Launch an Effective Holiday Campaign

Posted by Sophia Pagliawan - November 11, 2022 • 11-minute read

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.

Topics: Digital Marketing, Business

Create for the World: Supporting A Real Estate Company’s Growth

Posted by John Kenneth Castro - November 9, 2022 • 4-minute read

Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large corporations have it easy: with dedicated departments for various aspects of their business, they have the resources needed to maximize their profits, and ensure great customer service, while also marketing themselves.

Given all that, how are small to medium-sized businesses supposed to compete when they only have access to limited resources? What they could do is work with industry experts who understand their needs and provide support through creative process outsourcing (CPO).

Topics: Business, Case Study

Trust the Process: On Mental Health in the Workplace

Posted by Noelle Pico - November 3, 2022 • 8-minute read

“Mental health is not a destination, but a process.
It's about how you drive, not where you're going.”
— Noam Shpancer, Ph.D.

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