The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.
Running a business in today’s economic climate requires a lot of planning and consideration. You need to be able to provide value to your customers consistently while keeping your costs down. Large corporations have it easy: with dedicated departments for various aspects of their business, they have the resources needed to maximize their profits, and ensure great customer service, while also marketing themselves.
Given all that, how are small to medium-sized businesses supposed to compete when they only have access to limited resources? What they could do is work with industry experts who understand their needs and provide support through creative process outsourcing (CPO).
“Mental health is not a destination, but a process.
It's about how you drive, not where you're going.”
— Noam Shpancer, Ph.D.