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Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

Sophia Pagliawan

Sophia is a Content Marketing Associate at StraightArrow with a passion for food, magic, and makeup. She is a big fan of any show with snakes or dragons and dreams of having a pet dragon of her own—no matter how impossible that may be.

Recent Posts:

Optimize & Thrive: Building Your Website with HubSpot’s CMS

Posted by Sophia Pagliawan - May 29, 2023 • 8-minute read

There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that perfectly aligns with our business goals can be overwhelming.

Topics: Marketing Tools, Case Study

The Future of Video Marketing: Emerging Trends and Strategies

Posted by Sophia Pagliawan - April 27, 2023 • 15-minute read

In today's digital landscape, video has become a powerful tool for businesses and marketers to engage with their audiences, convey their messages, and drive results. As consumer behavior evolves alongside the boom of short-form social media platforms, the future is as bright as ever for video marketing.

Topics: Digital Marketing

The Global Recession and Why It’s the Best Time to Outsource

Posted by Sophia Pagliawan - March 21, 2023 • 10-minute read

Prices are skyrocketing, costs and weakening demand challenge corporate profitability, and global unemployment rates are projected to rise by three million in 2023, a reversal from the decline experienced in recent years.

With these indicators and three of the world's biggest economies slowing down, economists are predicting a global recession is looming on the horizon. However, there is still time and ways to minimize its possible impact on your business.

Topics: Outsourcing

Create and Convert: Benefits of Web Development Outsourcing

Posted by Sophia Pagliawan - February 27, 2023 • 11-minute read

As of October 2022, over 5 billion people use the Internet—that’s more than half of the global population. In today's digitally-driven world, it's becoming increasingly important to establish one's online presence, especially if you have a business.

Business websites allow you to reach and market your products or services to a broader audience for much lower costs than traditional marketing approaches. Recent studies show that content marketing, which includes publishing content on a website, is 62% cheaper than traditional marketing and generates thrice as many leads.

Topics: Web Development

Naughty or Nice: How to Launch an Effective Holiday Campaign

Posted by Sophia Pagliawan - November 11, 2022 • 11-minute read

The holiday season is upon us. For businesses and customers, this is easily the busiest time of the year. Early shoppers looking to snag deals mean that brands have to start putting together effective Christmas campaign ideas if they want to take advantage of the seasonal rush.

Topics: Digital Marketing, Business

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