Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled and, in effect, so did your workload—so much, that your in-house marketing team is starting to struggle and create strategies just to try to keep up. Looks like you’re needing support.
As a business owner, you’re most likely aware that outsourcing services can be a viable and reliable option to help get work done. While there are risks to consider when handing over select business processes and tasks, outsourcing has been known to increase business productivity and efficiency.
The Philippines has earned the reputation as a travel destination for natural wonders, mouth-watering food, and hospitable people. In the last few decades, the country has pivoted towards a more service-oriented market. Investors have turned to the archipelago as one of the top destinations for outsourcing their businesses. In addition to being a popular vacation spot, the Philippines has grown into a global competitor in business process outsourcing (BPO). This industry, in fact, is one of the top contributor in raising the country's gross domestic product (GDP) in 2018.
In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.