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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Learn more how creative process outsourcing can help your business.

John Russel Alba

Russel is a Content Specialist at StraightArrow. He’s also the father of two unbelievable adorable kids and the husband of a gorgeous, independent, and incredibly smart woman. He loves basketball (although he thinks he’s not very good at it) and he rides his bicycle to work - that’s 20 km to-and-fro, every day! (He’s crazy.)

Recent Posts:

Conquer Your Creative Needs: Are You Ready to Outsource?

Posted by John Russel Alba - July 16, 2019 • 1-minute read

Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled, and, in effect, so did your workload—so much that your in-house marketing team is starting to struggle and create strategies to keep up. Looks like you need support.

Topics: Business

The Truth about Creative Process Outsourcing

Posted by John Russel Alba - May 31, 2019 • 4-minute read

As a business owner, you’re most likely aware that outsourcing your creative processes can be viable and reliable to help you get work done. Learn how a creative process outsourcing company can help your business soar.

Topics: Business

StraightArrow, Pioneering Creative Process Outsourcing in the Philippines

Posted by John Russel Alba - May 6, 2019 • 5-minute read

The Philippines has earned a reputation as a travel destination for natural wonders, mouth-watering food, and hospitable people. The country has pivoted towards a more service-oriented market in the last few decades. Discover how StraightArrow pioneers creative process outsourcing in the Philippines.

Topics: Business

The Future of Search, Part II: Building Your Pillar Content

Posted by John Russel Alba - March 6, 2018 • 9-minute read

In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.

Topics: Digital Marketing, Marketing Tools

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