Inbound and
Digital Marketing Insights

Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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John Russel Alba

is a Content Specialist at StraightArrow. He’s also the father of two unbelievable adorable kids and the husband of a gorgeous, independent, and incredibly smart woman. He loves basketball (although he thinks he’s not very good at it) and he rides his bicycle to work - that’s 20 km to-and-fro, every day! (He’s crazy.)

Recent Posts:

Quiz: Is Your Business Ready for Outsourcing?

Posted by John Russel Alba - July 16, 2019 • 1-minute read

Congratulations! Your business is growing at an unprecedented rate! The number of your clients doubled and, in effect, so did your workload—so much, that your in-house marketing team is starting to struggle and create strategies just to try to keep up. Looks like you’re needing support.

Topics: Creative Process Outsourcing, outsourcing calculator

FAQs About Outsourcing

Posted by John Russel Alba - May 31, 2019 • 3-minute read

As a business owner, you’re most likely aware that outsourcing services can be a viable and reliable option to help get work done. While there are risks to consider when handing over select business processes and tasks, outsourcing has been known to increase business productivity and efficiency.

Topics: Creative Process Outsourcing, outsourcing calculator

The Philippines, Outsourcing Capital of the World

Posted by John Russel Alba - May 6, 2019 • 5-minute read

The Philippines has earned the reputation as a travel destination for natural wonders, mouth-watering food, and hospitable people. In the last few decades, the country has pivoted towards a more service-oriented market. Investors have turned to the archipelago as one of the top destinations for outsourcing their businesses. In addition to being a popular vacation spot, the Philippines has grown into a global competitor in business process outsourcing (BPO). This industry, in fact, is one of the top contributor in raising the country's gross domestic product (GDP) in 2018.

Topics: Creative Process Outsourcing, outsourcing calculator

The Future of Search, Part II: Building Your Pillar Content

Posted by John Russel Alba - March 6, 2018 • 9-minute read

In our previous installment, we established that content marketing has made some drastic changes over the last few decades, and along with it, the way we construct content has evolved as well. Incidentally, this is where the concept of the so-called pillar content comes in.

Topics: Content Development, Inbound Marketing, HubSpot

Recent Posts