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Get practical and actionable insights on industry news and trends for marketers and creatives. Explore the world of creative process outsourcing and discover how it can add value to your business.

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Therese Gabrielle Dominique Uy

Contrary to her long name, StraightArrow Alum Gabby Uy is a girl of short stature who loves cats. She spends most of her time sleeping, writing or spreading the good word of cheese and chicken wings.

Recent Posts:

3 Tips on Creating A Successful Inbound Marketing Campaign

Posted by Therese Gabrielle Dominique Uy - February 13, 2017 • 5-minute read

An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going easier. Here are a few tips to ease the pain when creating campaigns.

Topics: Digital Marketing

Understanding Key Account Management

Posted by Therese Gabrielle Dominique Uy - May 5, 2016 • 4-minute read

Most companies often make the mistake of focusing more on revenue than on growth. While revenue is a good thing, it shouldn’t be the only goal of your company. What most businesses dismiss is that increasing growth also increases revenue. One way of doing this is through key account management.

Topics: Business

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