An inbound marketing campaign is composed of many elements that, depending on how they’re used, can lead either to success or to failure. But having a few guidelines to follow can make the going easier. Here are a few tips to ease the pain when creating campaigns.
Most companies often make the mistake of focusing more on revenue than on growth. While revenue is a good thing, it shouldn’t be the only goal of your company. What most businesses dismiss is that increasing growth also increases revenue. One way of doing this is through key account management.