Inbound and
Digital Marketing Insights

After spending time with your loved ones during the holidays, it’s back to the grind, usually with mountains of work waiting for you. Rather than consigning your end-of-year work to your post-New Year’s resolution self, why not consider integrating business planning for the new year into your pre-vacation operations? This means that whatever workload you expect to find on your desk when you return will be something you’re completely prepared for. The sooner you establish your business plan, the sooner you can go enjoy the season worry-free or even excited for the new year.

With the holiday season coming, you can’t help but feel ready to spend some time off with friends and family. However, some businesses find this to be their busiest time of the year. Others have Christmas parties, outings, sales, promos, and other such events that, however festive, can add to the already heavy workload. It usually means that you’ll have a stressful couple of months before the year ends, and that can really dampen anyone’s holiday spirit—worse still if it’s a task you can’t make heads or tails of.

Risk management is important for any company to survive for long periods of time. It doesn’t matter if you are a creative agency, marketing agency, or in retail, your business will encounter crises. While damage is inevitable, the magnitude can be minimised with risk management. This is the system that, put into place, shields your company from internal and external harm as much as possible. If your company plans to last longer than a couple of years and not be completely devastated in a single swoop, then you should be looking into risk management.

Whether you’re a newbie inbound practitioner, an agency partner or a CEO, you will benefit tremendously from knowing how to effectively marketing your company to the world through the fast-paced, global medium known as the Internet.