Skip to content

Building Bridges: How StraightArrow Fosters Innovative Employee Engagement

Written by: Sophia Pagliawan
October 6, 2023 • 12-minute read

StraightArrow Innovating Employee Engagement Strategies Blog

In any organization, employee engagement plays a huge part in achieving success. Much has been said about its benefits: how engagement helps boost morale, increases satisfaction, and promotes a sense of purpose in the workplace. Engaged employees feel encouraged to be more productive because they understand the company's mission, values, and goals—as well as the part they play in the bigger picture.

At StraightArrow, we believe in building meaningful connections between individuals—acknowledging that office spaces can play a vital role in enhancing engagement—while also recognizing that engagement can transcend physical boundaries.

When the hybrid work setup emerged in full amid the events in 2020, it was a fairly new concept for many companies in the Philippines.

Given its novelty, this meant that best practices and resources specific to hybrid workforces were—and still are—scarce. Fully embracing a hybrid work setup meant learning from and rethinking how we could address the specific challenges for employee engagement, given the clear differences between in-office and remote work.

Work-from-home setup with a desktop and a laptop

Photo by Domenico Loia on Unsplash

Doing so would require us to innovate and evolve the way our team members interacted with each other given the hybrid set-up. To do this, we decided to:

  • Leverage existing communication tools
  • Integrated interactive elements to virtual meetings, and
  • Began exploring more personalized engagement initiatives

These steps bring us closer towards our goal of keeping our team connected and motivated—regardless of their physical location.

But navigating the evolving landscape of employee engagement isn't always a walk in the park.

We reached out to our Head of People, Lian Ines-Noble, to talk about the different challenges faced by the People Department as we navigate the transition to a full hybrid work setup. This transition has significantly transformed our work dynamics and how we interact with colleagues. And as we aim to enhance employee engagement initiatives, it's important to address these challenges:

  • Encouraging active team member participation
  • Integrating new team members (who we refer to as HEROes) into our culture
  • Willingness to participate in engagement initiatives
  • Creating activities that work for both on-site and remote participants

Since our workforce is fully hybrid, we need inclusive engagement activities that take our two modalities into consideration, which includes concerns such as roadblocks around busy shifts and client meetings, which cause scheduling conflicts further impacting participation.

Another concern is the matter of new team members, who don’t come into StraightArrow immediately knowing what a HERO is or how it represents our culture of being Happy, Engaged, Results-oriented, and Open & honest. New team members may feel out of place and hesitant to reach out due to a new environment, which means it’s critical for employee engagement to bridge that first hurdle.

Furthermore, the lasting impacts of the COVID-19 pandemic have resulted in social fatigue, due to the restricted social interactions during lockdown. This has left our brains on high alert as they strive to readjust to the new normal.

Person sitting by the desk with their head down on the keyboard of their laptop

Photo by Ketut Subiyanto on Pexels

While these challenges might have been setbacks, they have also become the foundation for our best practices. Here are some of the things our People Department has implemented as a response to these challenges:

  • Two schedules for activities (such as our weekly wellness programs) for those in different shifts to join at their convenience
  • Recordings of activities for those who miss out on the two scheduled sessions
  • Hybrid format for events where team members can participate through a live stream, yet still enjoy in-person perks such as food, music, and prizes
  • The Neo HERO Meet Up, which serves as an onboarding session for all newcomers to familiarize themselves with StraightArrow’s culture and goals

It's important to note that none of our activities are mandatory. At StraightArrow, we never force our team members to attend any of our events, whether online or in person. All we encourage is that they let us know the reason why they are unable to attend events and how we can improve future activities. Acknowledging and respecting the boundaries of our team members is an integral part of the holistic experience that we aim to provide.

Navigating Employee Engagement Challenges

Employee engagement strategies rely on the company's culture and its human resources (HR) department; its initiatives and activities serve as avenues for team members to connect and interact with each other. For employees to truly want to be engaged, the importance of building such a connection should already be established within the company culture. This is why it’s critical for StraightArrow to reach out and connect with our team members, and make them feel that they are an integral part of the organization.

Building such a strong connection starts with our People Department reaching out to team leaders to establish a rapport, get to know other team members, and understand our team members' needs and sentiments. This approach lets team members know that their input is valued in shaping the company's direction. It also helps establish a holistic approach to employee engagement that goes beyond traditional boundaries.

Our commitment to fostering a culture of engagement is further reflected in our regular initiatives:

Monthly Town Hall

In these monthly meetings, our top leadership shares metrics to keep everyone updated on how the company is performing. This includes productivity metrics, sales data, a review of our 1-Year Plan and 3-Year Picture™, and even employee milestones such as birthdays and work anniversaries.

StraightArrow Corporations Hybrid Town Hall Setup

StraightArrow’s Hybrid Town Hall Setup

Community Discussions

These are 30-45 minute sessions wherein we brainstorm and problem-solve issues together. These issues are not exclusive to problems. They can also be questions, suggestions, or even ideas and observations.

SA Academy

Investing in our team's growth is an investment in our collective success. SA Academy is our commitment to continuous learning and development. This platform allows us to empower our team members to expand their skills, enrich their knowledge, and grow personally and professionally. 

Creative Summits

In an effort to provide our team members with a space to collaborate and discuss key topics, People has launched the initiative of creative summits. This kicked off with our first Leadership Summit last April, which gave our leaders across different departments an opportunity to meet each other face-to-face and participate in team-building activities that promote a creative and collaborative sharing of insights from a leadership perspective.

This paved the way for the Creative Design Summit, where our designers had the opportunity to sharpen their skills with technical and timely discussions, as well as socialize and foster a stronger sense of community. Soon, we’ll be holding a Creative Tech Summit and, eventually, a Digital Marketing Summit as well.

StraightArrow Corporation Leadership summit activity

Creative Design Summit 2023

These initiatives and activities are what shape our vision of enriching the experience of our team members. By involving them in most, if not all, company matters and engaging in conversation with them, we foster transparency and build trust, helping us establish a strong company culture that puts our team members first.

Transcending Boundaries, Building Connections, and Engaging HEROes

By listening to the voices of our team members, we get a pulse of what they need, how to better engage with them, and how to provide them with a more holistic experience at StraightArrow. More importantly, it helps us establish our own best practices so that we can continue to foster a happy and engaged culture.

Here are some of the activities that our People Department hosts to contribute to this effort as well as boost employee morale and well-being:

Mindful HERO Checklist

Last May, People Experience, the group under People that handles activities and events, launched a new activity focused on self-love where they dared everyone to be a mindful HERO. This event comprised a checklist of actions that team members had to complete to win a prize.

The checklist covered light-hearted prompts such as “read a chapter of a new book” or “take a selfie with your mom, family, or loved ones,” which helped our team members take a step back from their work to reconnect with their hobbies and the people around them.

StraightArrow Mindful HERO Checklist items for employee engagement program

Mindful HERO Checklist Activity

Weekly Skype Challenge

As part of StraightArrow's anniversary celebrations, the People Experience team led a weekly Skype challenge. Playing with the idea of SA turning 13 and becoming a "teenager," the challenge revolved around reminiscing our own teenage years and sharing tidbits from then.

These prompts were sent via the company group chat, and team members were free to share photos and stories about that prompt.

Wellness Wednesdays

To support our team members’ physical and mental health, we have our Wellness Wednesdays, which refers to weekly sessions featuring activities that promote well-being, such as meditation, chair yoga, dance sessions, and even shadowboxing. These wellness sessions are simultaneously held through a hybrid Zoom and an on-site setup so that anyone can join in, whether they’re working in the office or at home.

Community Involvement

Last June, we joined the annual PRIDE March for the first time as an organization to show our commitment to Diversity, Equity, and Inclusion (DEI) and to raise awareness for the LGBTQIA+ community across the world. 

StraightArrow at Pride March 2023 in Makati, Philippines

StraightArrow at Pride March 2023

StraightArrow's 13th Anniversary Party

June also marked our 13th year of creative process outsourcing excellence. As part of our celebrations and to celebrate company breakthroughs, we capped the quarter with a big, hybrid anniversary party complete with food, music, and festivities. 

StraightArrow 13th Anniversary Party

StraightArrow’s 13th Anniversary Party

Measuring Employee Engagement Success

Even as we dive into the exciting employee engagement programs we've rolled out in recent months, it’s important to take a step back and see how we measure their success. Measurement strategies ensure that our team members are thriving and also help us fine-tune efforts to create an even more engaging and rewarding work environment.

To do this, we've embraced the power of surveys and feedback mechanisms to collect input directly from our team members. Our Management Satisfaction Survey (MSAT), Monthly Employee Satisfaction Survey (ESAT), and event evaluations ensure that every voice is heard, providing a safe space for employees to express their thoughts, ideas, and even concerns. Most importantly, it lets us know the strengths that we can leverage and the areas we can improve on.

Outside of the usual KPIs (such as target attendance), our People Department gathers granular data through the event evaluation forms to help them analyze the different aspects of each initiative. This includes evaluating volunteer hosts, program flow, games, and vendor-assigned responsibilities such as food and live streaming services (for hybrid events).

StraightArrow Game Night Survey

The People team’s survey form for Game Nights & Activities

Lian says:

"Most of our evaluations are lengthy, and we made it that way so that we can gather as granular data as possible. If we're changing something, we want to get the thoughts of the people."

As we build connections, it’s also important for us to measure our success and get feedback from our team members so that we can troubleshoot any issues that arise and continue to innovate and improve.

Employee Engagement: Where Connection Knows No Bounds

StraightArrow’s hybrid work setup seamlessly combines in-office and remote working to create a culture of engaged employees.

ISO Awareness Training at StraightArrows HQ with onsite and online attendees

Hybrid Setup for ISO Awareness Training

As we continue to explore different employee engagement initiatives, we also continue to address any challenges that may come our way. Overall, one thing remains clear: Employee engagement is the heart of our organization's success. It isn’t just about what we do, but how we do it and, most importantly, who we do it with. Our commitment to a culture of engagement and inclusivity reflects our belief that every team member plays a pivotal role in our collective journey. 

We're always striving to improve and learn new things so that our team can succeed and our company can thrive. It's important to us to keep our culture of teamwork and involvement strong.

Looking for a workplace that values creativity, collaboration, and innovation?

Check out our careers page for current opportunities, and take the first step towards a fulfilling career with StraightArrow!

Join our team. Apply today.

Sophia Pagliawan
Sophia Pagliawan
Sophia is a Content Marketing Associate at StraightArrow with a passion for food, magic, and makeup. She is a big fan of any show with snakes or dragons and dreams of having a pet dragon of her own—no matter how impossible that may be.



Stay ahead of the curve and gain a competitive edge in the dynamic world of digital marketing. Sign up today to receive valuable insights and industry updates directly to your inbox.

Send us a message!

If you have a question or would like to know more about our services, click the button to book a no-obligation consultation call with our team. We're here to provide guidance and support tailored to your specific needs.